How to Configure the Sales Popup Magento 2 Extension?

• What is a Sales Pop-up Notification?

• Types of Sales Notification Popup in Magento 2

• Common Sales Popup Positions in Magento 2 Stores

• Steps to Configure the Sales Popups Extension in Magento 2

• Top 3 Magento 2 Sales Popup Extensions

• Best Practices for Using Sales Pop-ups in Magento

• FAQs

• Summary

What is a Sales Pop-up Notification?

A sales popup notification in Magento 2 is a marketing tool. It displays notifications of

1. Recent purchases
2. Product names
3. Product images
4. Prices
5. Customer locations
6. Time of purchase

These popups typically appear as small windows or banners on the Magento storefront. They aim to create social proof, build trust, and generate a sense of urgency among customers. Social proof is created when visitors see that other people are actively purchasing products.

This psychological principle suggests that people are more likely to trust and follow the actions of others. For example, a popup shows "John from New York just purchased Product X." It validates the product's desirability and quality to other potential buyers. Store owners can also customize the appearance, position, timing, and content of these popups.

Types of Sales Notification Popup in Magento 2

Type of Popup	Description	Key Benefits
Recent Sales Notification	Shows real-time alerts of recent Magento purchases. It includes product name, buyer location, and purchase time.	- Creates social proof. Builds urgency. - Demonstrates product popularity.
Product Popularity	It displays the number of people currently viewing a product. It also updates in real time.	- Generates interest. - Creates FOMO (Fear of Missing Out) amongst customers. - Highlights trending items. - Set a minimum threshold for display. - Update frequently for accuracy.
Stock Scarcity Alert	Notifies when product stock is low. It can show exact numbers or use phrases like "Only three left!"	- Creates urgency. - Encourages quick purchases. - Reduces cart abandonment.
Exit-Intent Popup	It appears when the user's cursor moves to close the tab or window. Offers a final incentive to stay.	- Captures leads before they leave. - Provides last-chance offers.
Newsletter Signup	Prompts visitors to subscribe to email updates. Often offers an incentive for signing up.	- Grows email list. - Enables future marketing. - Increases customer engagement.
Discount Offer	It presents a special discount code or offer. It can be personalized based on browsing history.	- Incentivizes immediate purchases. - Increases conversion rates. - Clears excess inventory.
Cross-sell/Upsell	It suggests related or upgraded products based on the user's current selection or cart contents.	- Increases average order value. - Improves customer satisfaction. - Introduces customers to more products.
Customer Feedback	It collects reviews or feedback from customers post-purchase or during browsing.	- Improves product/service. - Builds trust with potential customers. - Gathers valuable insights.
Welcome Popup	It is used to greet first-time visitors with a special message or offer. It can be personalized based on referral sources.	- Engages new visitors. - Sets the tone for the site. - Provides immediate value to new users.
Countdown Timer	It displays a time-limited offer or sale. Shows a live countdown to create urgency.	- Creates urgency. - Drives quick conversions. - Increases engagement with time-sensitive offers.

Common Sales Popup Positions in Magento 2 Stores

1. Center Screen

• Center screen popups appear in the middle of the viewport. They command immediate attention due to their central position.
• This placement is ideal for important messages or limited-time offers. It's highly effective for conversions as it's hard to ignore.
• However, it can be intrusive and potentially annoying to some users. Use this position sparingly for high-priority content. Consider adding a slight delay or trigger to avoid disrupting the user's initial page interaction.

2. Top Banner

• Top banner popups appear as a strip across the top of the page. They're non-intrusive and don't obstruct the main content. It makes them ideal for general announcements or site-wide information.
• Top banners are great for shipping updates, discount codes, or important notices. However, they can be easily overlooked due to "banner blindness."
• They also offer limited space for content. Consider using contrasting colors or subtle animations to draw attention without being disruptive.

3. Bottom Right Corner

• Bottom-right corner popups mimic chat interfaces. They feel familiar and less intrusive to users. This position is excellent for recent sales notifications or customer support popups.
• It doesn't obstruct the main content, allowing for a smoother browsing experience. However, it can be easily dismissed or ignored.
• To maximize effectiveness, use subtle animations or periodic updates to draw attention. This position works well for ongoing or changing information.

4. Side Slide in

• Side slide-in popups typically emerge from the left or right side of the screen. They catch attention without fully interrupting the browsing experience. It makes them ideal for related product suggestions or email sign-ups.
• They're less intrusive than center screen popups but more noticeable than corner popups. However, on smaller screens, they may cover important page elements.
• Ensure your slide-ins are responsive and adjust appropriately for different device sizes. Consider using a delay or scroll trigger for better timing.

5. Full-Screen Overlay

• Full-screen overlays cover the entire viewport. They're impossible to ignore, making them perfect for messages. Use them for age verification, notices, or major promotions. They ensure your message is seen but can be very intrusive.
• Use full-screen overlays sparingly to avoid frustrating users. When used, ensure the content is worth the interruption.
• Always provide a clear and easy way to close the overlay. Consider using engaging visuals or interactive elements to make the experience more positive.

Steps to Configure the Sales Popups Extension in Magento 2

Step 1: Change the General Settings

1. Log in to the Magento admin panel after installing the extension.

2. Go to Stores > Configuration > Sales popup extension > General Settings.

3. Enable the extension and choose the devices to display the popup.

4. Select the popup position on the screen of the store.

5. Select the order status to show in the notification.

6. Choose a limit for orders and sequence.

Step 2: Modify the Pop-up Customization Settings

1. Choose Yes to display the next popup after clicking on it.
2. Enter the notification and checkbox text in the field.
3. Select the Popup display type and display time.
4. Scroll down and choose the background color.
5. Select an appropriate link color, text color, and link hover color.
6. Save changes by clicking on Save Config.
7. View the changes made on the front end of the product page.

Top 3 Magento 2 Sales Popup Extensions

Extension Name	Key Features	Price
BSS Commerce Magento 2 Popup	- Multiple pop-up types (modal, slide-in, full-screen, exit-intent) - Customizable templates - Targeting options (customer groups, store views) - Display rules and scheduling - A/B testing capability - Mobile responsive	$69
Mageworx Popup Widget	- 60+ pre-designed templates - All popup types supported - Advanced targeting options - Integration with other Mageworx extensions - Custom CSS and JS support - Analytics and Reporting	$99
Aheadworks Popup Pro	- Behavior-based triggers - Custom static block integration - Flexible design options - Segmentation and targeting - Performance tracking - Mobile-friendly	$199

Best Practices for Using Sales Pop-ups in Magento

1. Timing and Triggering

• Use exit-intent technology: It detects when a user is about to leave your site. This technology tracks mouse movements. It predicts when the cursor moves toward the browser's top bar. It usually indicates an intention to close the tab or window. Implementing exit-intent requires JavaScript. Many Magento 2 pop-up extensions include this feature. It is less intrusive than immediate pop-ups.

• Set a delay: Allow users to browse for a certain amount of time before showing pop-ups for recent orders.

• Frequency control prevents user annoyance. It respects user choices. Methods to limit frequency:

  1. Use browser cookies.

  2. Implement server-side session tracking.

  3. Utilize local storage for temporary preferences.

2. Content and Offer

• Value is essential for engagement. Users need clear benefits to pay attention to popups. Compelling offers increase conversion rates. Types of valuable offers include:

  1. Discount codes: Percentage off or fixed amount discounts.

  2. Free shipping: Often a decisive factor for purchases.

  3. Gift with purchase: Adds perceived value to the transaction.

  4. Exclusive content: E-books, guides, or early access to sales.

  5. Loyalty program enrollment: Offers long-term benefits.

• Personalized offers perform better. They show relevance to the user. They can significantly increase conversion rates. Personalization strategies:

  1. Leverage past purchases: Suggest complementary items.

  2. Geolocation: Tailor offers based on user location.

  3. Time-based personalization: Show different offers at different times of day.

  4. Behavior-based triggers: Respond to specific user actions.

3. Integration with Other Marketing Efforts

• Sales popups are excellent tools for growing your email list. They can capture user attention at important moments, encouraging sign-ups. Some key strategies include:

  1. Use popups to highlight email-exclusive offers that can drive email signups. It can also increase the value of the email marketing channel.

  2. Coordinate popup offers with social media campaigns can create a multi-channel promotion. It should feel more substantial to customers.

  3. Using popups to collect data (like preferences or birthdays). It can enhance personalization efforts across all marketing channels.

• Use popups to supplement email re-engagement campaigns. They can reach users who need to open emails.

  1. Show popups to users who haven't opened recent emails

  2. Use popups to remind users of abandoned cart emails

  3. Create special on-site offers for inactive email subscribers

4. Monitor Performance

• Effective monitoring is needed to optimize your popup strategy and maximize its impact on your business.

• Conversion rates measure the percentage of visitors who take the desired action after seeing a popup. Some key aspects of monitoring are:

  1. Overall conversion rate

  2. Conversion rates by popup type (e.g., exit-intent, timed, scroll-triggered)

  3. Conversion rates by offer type (e.g., percentage discount, free shipping)

  4. Conversion rates by page type (e.g., product pages, category pages, homepage)

• CTR, or Click-Through Rate, measures the percentage of users who click on a link or button within the popup. It's a good indicator of how compelling your offer and call-to-action (CTA) are.

  1. CTR by CTA text (e.g., "Get Discount" vs. "Sign Up Now")

  2. CTR by popup design (e.g., different color schemes or layouts)

  3. CTR by popup timing (e.g., immediate vs delayed)

• For popups aimed at growing your email list, tracking signup rates is necessary. This metric shows how effective your popup is at converting visitors into subscribers. Some metrics are:

  1. Overall signup rate

  2. Signup rate by popup type

  3. Signup rate by offer (e.g., discount vs. free content)

  4. Signup quality (e.g., valid email addresses, engagement rates)

FAQs

1. What is a Magento 2 recent sales notification?

A Magento 2 recent sales notification is a marketing tool. It displays real-time information about recent orders in your Magento ecommerce platform. It helps create social proof and urgency by showing details. These include customer name, product name, and purchase time.

2. How does the recent sales notification extension help increase sales?

The recent sales notification extension helps create an impression on the store visitors. The order notification popup displays recent purchases. It makes store visitors aware of the popularity of products. It encourages them to make purchases.

3. Can I customize the recent sales notification popup in Magento 2?

Yes, the extension allows you to customize the recent sales notification popup fully. You can adjust the popup background color, border color, position, and even popup messages. It can be customized to match your store theme and branding.

4. Does the order notification popup support clickable elements?

Yes, the order pop-up notification supports clickable elements. The extension gives you the option to make the order popup clickable. It allows visitors to be redirected to the product page. It happens when they click on the recent order notification popup.

5. How can I avoid notification popups from annoying customers?

To prevent notification popups from annoying customers, you can set limits. It can be on the number of display orders and add a close button. The “don’t show me this popup” option also helps to improve the user experience by respecting visitor preferences.

Summary

A sales popup Magento 2 extension is used to gain the attention of consumers and speed up the shopping journey. In this tutorial we explained the configuration and best practices of sales popups. Here is a quick recap:

• Popups boost social proof by showcasing recent purchases to store visitors.
• They increase urgency through real-time stock scarcity alerts.
• Sales popups reduce cart abandonment with targeted exit-intent popups.
• It also enhances customer engagement with personalized discount offers.
• It improves email sign-ups with integrated newsletter subscription popups.

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