Setting Up the Magento 2 Amazon Sales Channel Extension
Looking to expand your business to the Amazon marketplace? The Magento 2 Amazon sales channel manages the Amazon orders from the Magento store.
In this tutorial, we will explain how to configure the Magento Amazon sales channel extension.
Key Takeaways
- Amazon Sales Channel extension transforms your Magento store into a central hub.
- Built-in tool syncs inventory, prices, and orders between Magento and Amazon.
- You can control multiple Amazon seller accounts from one Magento dashboard.
- Built-in price rules help you win the Buy Box while keeping your profits safe.
- Real-time analytics show your Amazon listings' success with sales data.
What is the Magento 2 Amazon Sales Channel Extension?
The Amazon sales channel extension connects your admin panel with your Amazon Seller Central account. It transforms Magento into a central hub. It is for managing Amazon listings, orders, and inventory. This extension enables data sync between Magento and Amazon stores. Some key benefits of this integration are:
- Multi-account support: Sellers can manage multiple Amazon seller accounts from a single dashboard. It streamlines operations.
- Bulk product upload: The extension allows for effortless bulk uploading of products from the Magento catalog.
- Shipment tracking: It provides the ability to track and sync order shipments between Amazon and Magento 2.
Key Features of the Magento Amazon Sales Extension
1. Pricing Control
- The extension allows for seamless synchronization of prices between Magento and Amazon. Merchants can choose which Magento price attribute to use as the source for Amazon listings. It includes regular price, special price, or a custom attribute.
- Advanced pricing rules provide even more flexibility and control. Merchants can create complex rule sets to adjust price tiers based on conditions automatically. These rules can account for factors like competitor pricing, profit margins, or seasonal promotions. A rule could always be set to price products 1% below the lowest competitor while maintaining a minimum profit margin.
- Dynamic repricing is another powerful feature. The system can automatically adjust prices in real-time based on Amazon's Buy Box status. It helps merchants stay competitive and maximize their chances of winning the Buy Box without constant manual intervention.
- Merchants can also set price floors and ceilings to protect their margins and brand value. It prevents prices from dropping too low during automated repricing. Or from exceeding manufacturer-set maximum advertised prices (MAP).
2. Listing Management
- The extension allows for the easy creation of new Amazon listings. Users can select products from their Magento catalog and quickly import them on Amazon. This process is streamlined, eliminating the need to switch between platforms.
- Managing existing listings is equally straightforward. Users can view all their Amazon listings in one place within Magento. They can make bulk updates to product information, pricing, and inventory levels.
- The extension offers powerful optimization tools for Amazon orders. Users can enhance product titles, descriptions, and bullet points to improve search visibility. They can also add and manage product images directly from Magento.
3. Fulfillment Options
- Merchant fulfillment, also known as Fulfillment by Merchant (FBM), is fully supported. With this option, sellers handle the storage, packing, and shipping of orders themselves. The extension seamlessly integrates Amazon orders into the Magento order management system.
- Fulfillment by Amazon (FBA) is another supported option. FBA allows sellers to leverage Amazon's vast logistics network. With FBA, Amazon handles the storage, packing, and shipping of products.
- Some extensions also support a hybrid approach. Sellers can use both FBM and FBA for different products or markets. This flexibility allows for the optimization of fulfillment strategies based on product characteristics.
4. Reporting and Analytics
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Listing reports are a key component of the analytics suite. These reports offer a complete overview of product listings on Amazon. Merchants can quickly identify top-performing products and those that may need optimization. The reports include data on:
1. Impressions 2. Click-through rates 3. Conversion rates for each listing
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Order reports provide detailed information on sales performance. Merchants can view order volumes, revenue, and profit margins across different periods. These reports can be filtered by product category, fulfillment method, or marketplace.
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Most extensions track price changes for products over time. This historical data helps merchants understand price elasticity and optimize their pricing strategies. It also provides insights into the effectiveness of different pricing rules and promotions.
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Competitor pricing reports are a valuable feature. These reports monitor the prices of similar products offered by competitors on Amazon. Merchants can set up alerts for price changes on specific products or categories. This real-time intelligent pricing helps maintain a competitive edge in the marketplace.
Top 3 Magento 2 Amazon Sales Channel Extensions
| Extension Name | Key Features | Pricing |
|---|---|---|
| Amazon Connector for Magento 2 by Webkul | - Integrates with multiple Amazon marketplaces - Real-time product listing syncing - Automatic order import from Amazon - Centralized order management - Advanced pricing rules (floor and ceiling prices, intelligent repricing) - User-friendly management interface for listings and sales activities |
Community: $299 Enterprise: $598 Enterprise Cloud: $598 Additional services based on monthly sales allowance (GMV) |
| CedCommerce Amazon Integration | - Import and export products between Amazon and Magento 2 with real-time updates - Automatically apply multiple price rules - Set default quantity and weight values for imported products - Export Magento products as FBA products on Amazon - Free lifetime updates and support |
Regular Price: $899.00 Special Price: $699.00 License: Single Account |
| M2E Pro | - Fully automated and customizable solutions for Magento platform integration - Adjust pricing and quantity rules per marketplace - Fast order processing and order tracking within Magento - Seamless product listing across eBay, Amazon, and Walmart marketplaces - Automated listing management and onboarding of product data |
One-time fee of $119.00 |
Steps to Configure the Magento Amazon Sales Extension
Step 1: Module Configuration
- Log in to the Magento panel after installing the extension and setting up your Amazon seller account.
- Navigate to Stores > Marketplace > Amazon connector extension.
- Under Amazon account settings, enable Product Description and Required Attributes.
- Under Mapping, enter your Marketplace ID, Developer name, and ID.
Step 2: Adding a new Amazon account
- Go to Marketplace Management.
- Click on Add Amazon Seller Account in the top right corner.
- Choose the seller as Admin and enter the Store name.
- Pick a suitable Marketplace country.
- Enter the Secret and Access key of your AWS IAM account.
- Enter the Client ID from Seller Central and the Client Secret code.
- Click on Amazon Account General Configuration.
- Choose a Store View and inventory source from the list.
- Select the options for Pricing Rules and Shipping Order Statuses.
- Choose Yes to Import Real-Time Orders.
Step 3: Import/Export Products
- In the Sidebar, click on Amazon Product Identifier.
- Enter the Unique Identification code to export the products to the Amazon store.
- Click on the Mapped Products tab and select the Operation Type.
- Click on Import Product from Amazon.
- Check the store product category to check if the products have been imported.
- Click on Save Config to save changes.
Common Issues with Magento Amazon Sales Channel Extensions
| Issue | Troubleshooting Steps |
|---|---|
| Communication failure between Magento and Amazon | - Check for 504 Gateway Timeout errors in logs - Upgrade to the latest version of the Amazon Sales Channel extension - Remove and recreate the Amazon store within Magento - Contact Adobe support (for Magento) or community forums for assistance |
| New orders not appearing in Magento | - Verify cron job settings (recommended to run every 5 minutes) - Check error logs for any synchronization issues - Ensure order settings are configured to import Amazon orders |
| Shipment updates not reflecting on Amazon | - Check the connection status between Magento and Amazon - Verify shipment update settings in the extension - Manually sync orders and check for any error messages |
| Duplicate Amazon listings | - Use the "End Listing(s) on Amazon" option to remove duplicates - Check SKU generation settings to prevent future duplicates - Manually review and consolidate listings in Amazon Seller Central |
| Pricing discrepancies | - Review and adjust pricing rules in Magento - Check for any overrides or floor/ceiling price settings - Ensure intelligent repricing rules are configured correctly |
| Product data synchronization issues | - Verify attribute mapping between Magento and Amazon - Check for any product data validation errors in logs - Manually sync product data and address any reported issues |
| Extension not found in Marketplace | - Check for any EOL (End of Life) notifications and user guides from Adobe. - Contact Adobe support for clarification on extension availability. |
FAQs
1. What is the primary benefit of using an Amazon sales channel to manage merchants' listings?
The Amazon sales channel enables merchants to sell products on Amazon seamlessly. It does so while maintaining inventory management through a single dashboard. This comprehensive extension enables automation and synchronization. It helps simplify the process of reaching new customers on the global Internet shopping destination.
2. How does the integration process work between Magneto's open-source platform and Amazon's?
After you've installed on instances with Magento, you'll complete a short onboarding process. It is to create an Amazon Seller Central account. The system then syncs your products in your magento catalog with Amazon. It allows you to maintain your orders and inventory efficiently.
3. What features are available for pricing management on the Amazon sales channel home page?
The platform offers intelligent pricing rules that help you compete for the buy-box price. It does this while protecting your margins. You can update the extension's pricing settings anytime. You can also update the system logs for analysis and errors to keep prices competitive. It ensures your products remain profitable.
4. How does order data synchronization work between Adobe Commerce and Amazon?
When orders from Amazon are placed, It automatically syncs this information with your catalog. It allows merchants to manage fulfilled Amazon orders completely. It is alongside their standard Magento orders, with little or no manual intervention required.
5. What are the requirements for setting up the Amazon Sales Channel extension?
The extension is supported for Magento open-source versions 2.3.x and newer. You'll need first to create an Amazon Seller Central account. Integrate it with your Amazon marketplace through the account information provided. The listing changes are automatically synced. It happens once you've made a new connection through the onboarding process.
Summary
The Magento 2 Amazon sales channel extension helps sync your Amazon orders with Magento and vice versa. In this tutorial, we explored how to configure the integration using an extension. Here is a quick recap:
- The integration connects the Magento admin panel with Amazon Seller Central.
- Multiple Amazon accounts are manageable through a single Magento dashboard.
- Extension offers automated pricing rules and inventory management.
- Supports both merchant fulfillment and Fulfillment by Amazon.
- Detailed reporting provides insights into listings and sales performance.
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