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How to Configure Google Adwords in Magento 2?

How to Configure Google Adwords in Magento 2?

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Google AdWords is a service that enables you to place ads on Google. It lets you manage your Google marketing campaigns, track response, and measure performance.

Google Ads for ecommerce is the most effective form of PPC (pay per click) advertising. PPC advertisements are ads that are placed on Google Search results and on Google Display Network.

Setting up a marketing campaign is essential for an ecommerce store.

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What is Google Ads Conversion Tracking?

What is Google Ads Conversion Tracking -

Conversion tracking is a powerful tool in Google Ads. It lets you identify the performance of your Magento ad campaign for future optimization.

Conversion tracking provides key insights into users' actions after viewing or clicking an ad.

Customer actions include:

  • Purchasing a product
  • signing up for your newsletter
  • Contacting your business
  • Downloading your app

Why Set Up Magento 2 Google Adwords Conversion Tracking?

5 Ways Google Ads Tracking Transforms Your Magento Store

Unlock powerful insights and optimize your marketing ROI with comprehensive conversion tracking

SEO

Measure SEO Results

View conversion data for campaigns, ad clicks, and keywords with granular precision

3 tracking levels
CH

Channel Insights

Learn which marketing channels drive customer engagement and conversions

Multi-channel tracking
EA

Engagement Analysis

Analyze data to increase user engagement across your entire store

Store-wide impact
CAC

Lower CAC

Reduce Customer Acquisition Cost through data-driven optimization

10-20% reduction
ROI

Improve ROI

Enhance return on PPC campaigns by identifying high-converting keywords

Higher returns

Transform your Magento store from guesswork into data-driven decision making with comprehensive conversion tracking across campaigns, channels, and customer journeys.

Set Up Magento 2 Google Adwords - Benefits of Google Adwords

Benefits of Conversion Tracking for Magento store:

  • Measure SEO results - See data on conversions for your campaigns, ad clicks, and keywords.
  • Learn which marketing channels drive customer engagement.
  • Analyze data to increase user engagement in your store.
  • Lower Your Customer Acquisition Cost (CAC).
  • Improve ROI on PPC ad campaigns.

How to Configure Google Adwords Conversion Tracking in Magento 2?

Step 1. Create a conversion action

10 Steps to Perfect Google Ads Tracking

Your complete Magento conversion setup checklist

1

Access Conversion Tools

Sign in to Google Ads account → Tools & Settings → Conversions

2

Create New Conversion

Click the + Conversion button to start setup

3

Select Platform

Choose "Website" as your conversion source

4

Configure Basic Settings

Pick category & name your conversion action

⚡ Critical Decision Points

5

Set Conversion Value

DECISION

Set value per conversion (affects ROI calculations)

6

Configure Tracking Window

DECISION

Set conversion window duration (default: 30 days)

7

View-Through Settings

DECISION

Set view-through conversion window (default: 1 day)

8

Include in Conversions

DECISION

Choose whether to include in "Conversions" reporting

9

Attribution Model

DECISION

Select attribution model (Data-driven recommended)

10

Complete Setup

Click "Create and Continue" to finalize your conversion action

10
Total Steps
5
Key Decisions
3
Nav Levels
  1. Sign in to your Google Ads account. Go to Tools > Conversions.
  2. Click + Conversion.
  3. Choose the Magento website.
  4. Pick a category for the action you want to track. Enter a name for the conversion. Then, click Done.
  5. Set the Value if applicable or leave it blank.
  6. Set the Conversion window and settings to determine how long the conversions are to be tracked.
  7. Set the View-through conversion window.
  8. Set Reporting Category to Yes or No.
  9. Pick the Attribution model.
  10. Click Create and Continue to complete the conversion.

Step 2. Get your conversion tag

  1. Log in to Google Ads. Go to Tools > Conversions > Tag setup.
  2. Under Install your tag, choose to count conversions on Page load.
  3. To choose how you want to manage your ecommerce AdWords tag, do one of the following:
AdWords tags
If you plan to add the script to your store yourself, choose to Save instructions and tag.
If you plan to have someone else add the script to your store, choose Email instructions and tag.

Example: If you’re using Google Tag Manager (GTM) for Magento 2 then choose to Save instructions and tag.

  1. Click Done to complete.

Step 3. Configure your store

Transparency vs. Conversion

Choose Your Google Ads Tracking Notification Strategy

FORMAT 1

One-Line Notification

Minimal disclosure with basic tracking information and link to details

Privacy: Basic Transparency
User Impact: Low
GDPR: Compliant
Google tracking enabled Learn more

Best for: Sites prioritizing minimal checkout friction

FORMAT 2 - RECOMMENDED

Two-Line Notification

Detailed disclosure with comprehensive tracking information

Privacy: Full Transparency
User Impact: Moderate
GDPR: Fully Compliant
Google Ads conversion tracking is active
Your data helps improve ad relevance Learn more

Best for: Building trust through complete transparency

FORMAT 3

Silent Tracking

No customer notification about Google Ads conversion tracking

Privacy: No Transparency
User Impact: None
GDPR: Risk of Non-Compliance
No notification displayed

Best for: Non-EU markets with different privacy laws

Configuration Location

Admin Panel > Stores > Settings > Configuration > Sales > Google API > Conversion Format

  1. Visit Admin Panel > Stores > Settings > Configuration.

  2. On the left panel, under Sales, select Google API.

  3. Open the Google Adwords section and do the following:

Configure your Magento store

  • Set Enable to Yes.
  • Enter the Conversion ID from your Google AdWords script.
  • Choose the Conversion Language that is identified in your Google AdWords script.
  • Fill the number in the Conversion Format that is to be used for the Google Sites Stat notification.
Conversion Format Number
1 Displays a one-line notification with a link to more information about Google tracking.
2 Displays a two-line notification with a link to more information about Google tracking.
3 Displays no customer notification.
  • Enter the hexadecimal code of the Conversion Color you want to use for the notification label.
  • In the Conversion Label field, fill the encrypted text from your Google AdWords script.
  • Set Conversion Value Type to one of the following:
Conversion Value Type
Dynamic Determines that a conversion has occurred based on the dynamic Order Amount value.
Constant Determines that a conversion has occurred based on a specific value entered.

For a Constant conversion value type, enter a specific value for the Order Amount.

  • Click on Save Config to complete.

Step 4. Verify the configuration

Open Conversions in Google Ads. Ensure the tracking status of your conversion action is No recent conversions or Recording conversions.

EndNote

Campaigns receiving many clicks and few conversions represent a low return on investment (ROI).

For such a case, there are two main reasons, a poorly managed ad campaign or a poor website.

The following tips will help you increase your conversions rate:

  • Create custom landing pages that match your ad intent
  • Optimize your landing page for conversions
    • Design
    • Page load time
    • Product Images
    • Price
  • Make sure your CTAs stand out on your landing page
  • Analyse and refine your target audience

Get more such Magento SEO Marketing Tips to Increase Website Traffic.

Shraddha S.
Shraddha S.
Head of Content

Shraddha Singh has a lot of thoughts about Technology and the Cloud Services Industry. An Indian native and a professional Technical writer, she gets her management skills from IIT-B.

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