How to Configure the Trustpilot Magento 2 Extension?
Looking to integrate Trustpilot reviews into your ecommerce store? The Trustpilot Magento 2 extension helps businesses build trust and credibility by integrating reviews in stores.
In this tutorial, we will explain how to integrate Trustpilot reviews into your Magento store.
Key Takeaways
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Trustpilot boosts store credibility with genuine customer reviews.
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Quick setup steps for the Trustpilot Magento 2 extension.
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Automated fraud detection keeps reviews honest and trustworthy.
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Easy customization options for displaying reviews on your site.
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Troubleshooting tips for standard integration issues.
What are Trustpilot Customer Reviews?
Trustpilot allows customers to review businesses from which they have purchased a product or service. It provides a platform for consumers to share their experiences. It also allows companies to gain insights into customer perceptions. Here is how it works:
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Consumer Reviews: Consumers write reviews based on their experiences with businesses.
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Business Engagement: Businesses can invite customers to leave and reply to reviews. They can use paid services for advanced insights and marketing tools.
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TrustScore: Trustpilot calculates a cumulative TrustScore from 1 to 5 based on individual ratings. It provides a clear indicator of a business's reputation.
These product reviews help build trust and credibility with potential customers. Seeing multiple 5-star reviews praising its speed and reliability can alleviate those concerns. A mix of reviews feels more genuine than only positive feedback. A product with primarily 5-star reviews but a few 3-star reviews discussing minor issues appears more trustworthy than one with only perfect ratings.
According to a survey, 73% agree that a good Trustpilot score makes them more likely to trust a brand. A high TrustScore significantly boosts purchase conversion rates.
Key Features of Trustpilot for Magento 2 Stores
1. Open and Free Platform
- Trustpilot is accessible to both consumers and businesses. The platform promotes transparency by allowing all reviews to be published. It is regardless of the content.
- Trustpilot ensures that all reviews are free of censorship and manipulation. It provides genuine and unbiased feedback.
- The platform is free to use. It ensures that all users can share and access reviews without any financial barriers.
2. Detailed Review Management
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Trustpilot provides businesses with detailed analytics to understand customer experiences. It helps them track consumer sentiment and engagement.
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Trustpilot's AI-powered tools assist businesses in efficiently responding to high volumes of reviews. The AI-assisted response feature helps companies craft responses with the brand's voice.
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The platform offers tools such as review tagging and review insights. These help businesses categorize and understand customer feedback.
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Review Spotlight brings together millions of data points to highlight the voice of customers in seconds. It enables businesses to identify key themes, recognize trends, and address issues.
3. Automated Fraud Detection
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Trustpilot's advanced fraud detection system protects the integrity of reviews and the platform. This system combines fraud detection software with a dedicated Content Integrity Team.
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The software runs independently 24/7. It examines an extensive range of different behavioral parameters, such as:
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User identifiers
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Device Characteristics
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Location data
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Timestamps
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The system uses an algorithm to calculate the likelihood that reviews are fake. It gets a ‘fake score.’ If the score is very high, the review goes offline. The reviewer receives an email.
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Trustpilot has a Whistleblower function. It allows anyone to report fraudulent behavior or misuse of the platform. Both companies and consumers can flag reviews that do not meet Trustpilot’s guidelines. The Content Integrity Team then investigates the matter.
4. Integration and Customization
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Trustpilot integrates easily with various e-commerce platforms. These include Magento 2, PrestaShop, WooCommerce, Shopify, and BigCommerce.
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The platform provides APIs for custom integrations. It allows businesses to fetch Trustpilot data and build custom integrations.
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Businesses can use TrustBox widgets to display reviews on their website. Trustpilot allows businesses to filter reviews based on ratings and dates. It is to showcase relevant feedback.
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The platform provides SEO options to help businesses optimize their reviews for search engines.
Steps to Integrate Trustpilot Extension with Magento 2
Step 1: Enable the Integration
- Log in to the Magento admin panel. Do this after installing the Trustpilot reviews extension via Composer.
- Go to Stores > Trustpilot extension > General and enter the integration key.
- Select from the two options under Invitation Trigger.
- Order Confirmed: Invites customers when the orders are processed.
- Order Complete: Invites customers when the order is complete.
Step 2: Manage the Integration
- Enter the name of your business and agree to the terms and conditions.
- Navigate to the Invitations section and enter the sender's name.
- Enter the response email address under Ready To Email.
- Paste the Trustpilot review page link under the Trustpilot Website.
- Choose the Send Delay time to send the email to the customer for a review.
Step 3: Enable Product Page Reviews
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Toggle to enable the Product Review Invitations.
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Choose the SKU option to sync products for the reviews section.
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Go to Past Orders and choose a timeframe under Sync Up Orders.
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Click Save to save changes.
Troubleshooting Issues with Trustpilot Magento 2 Plugin
| Issue | Causes | Solutions |
|---|---|---|
| Installation Issues | Incorrect Composer commands, missing dependencies, or incompatible Magento version. | - Check compatibility with Magento 2.x versions. - Use correct Composer commands for installation. - Ensure all dependencies are up-to-date. |
| Review Display Issues | Incorrect TrustBox configuration, missing layout files, or conflicts with extensions. | - Configure TrustBox widgets correctly and add them to the website. - Create and configure necessary layout files. - Identify and resolve conflicts with other extensions. |
| Review Invitation Issues | Incorrect email settings, missing sender information, or issues with cron jobs. | - Configure Email Settings correctly - Verify Sender Information and email address. - Correctly run Cron Jobs to send invitations |
| API Connection Issues | Incorrect API keys, missing permissions, or network issues. | - Check API Keys for validity. - Verify Permissions for API access. - Check Network Issues for API connection failures. |
| Fake Review Detection Issues | Issues with fraud detection software or incorrect review flagging. | - Configure Trustpilot's Fraud Detection Software. - Connect with the content integrity team to verify review flagging. |
Feature Comparison of Trustpilot vs. Yotpo
| Feature | Trustpilot | Yotpo |
|---|---|---|
| Platform Type | Open review platform for all businesses and consumers | - Specialized e-commerce review and user-generated content (UGC) platform. |
| Review Collection | Allows organic reviews and business-initiated invitations | - Offers email and SMS review requests with AI-powered moderation |
| Review Display | Customizable widgets for displaying reviews on websites | - AI-powered review widgets for showcasing reviews. It has options for photos and videos. |
| Analytics and Insights | - Provides detailed analytics and insights into customer sentiments. - TrustScore Forecast offers a deeper understanding of customers and predicts growth trajectory |
- Offers in-depth analytics and reporting tools. It includes sentiment analysis and natural language processing |
| Fraud Detection | Uses automated fraud detection software to identify and remove fake reviews | - Fraud prevention measures include automatic blocking of referrals based on user behavior |
| Customer Engagement | Enables businesses to respond to reviews and engage with customers | - Offers AI-assisted review responses and tools for encouraging detailed reviews |
| Market Insights | Provides market insights using AI to help businesses benchmark performance | - Gives insights into customer feedback and market trends. Uses tools for UGC and analysis. |
| SEO Tools | Provides SEO benefits from public reviews, enhancing online visibility | - Enhances search listings with rich snippets. - Attached are star ratings for Google Ads and Google Shopping results. - Ensures search engines like Bing and Yahoo crawl reviews |
FAQs
1. How do I install the Trustpilot Magento 2 extension?
You can install the Trustpilot Magento 2 extension using Composer. Navigate to the root directory of your Magento installation and run the appropriate Composer command. Ensure you have created a new access key in your Magento Marketplace account. After installation, you'll need to use your Trustpilot business credentials to log in. Configure the extension in the Magento admin page.
2. Can I invite past customers to write reviews using the Trustpilot Magento 2 extension?
Yes, the extension allows you to invite past customers to write reviews. In the Magento admin panel, go to the Past Orders section and choose a timeframe under Sync Up Orders. This feature helps increase customer engagement and build your review count. It can positively impact your TrustScore and showcase reviews across your store pages.
3. How do I display Trustpilot reviews on my Magento 2 store front end?
To show reviews on your store, you'll need to configure TrustBoxes. These are widgets that display your Trustpilot reviews. In the extension config, you can enable Product Review Invitations and choose where to display the reviews. You can add a review summary widget to your product pages. Or showcase reviews across different store pages using the available TrustBoxes.
4. Is the Trustpilot Magento 2 extension compatible with all versions of Magento 2?
The Trustpilot extension is available for Magento 2.x integration. It's compatible with the most recent versions, including Magento 2.3 and Adobe Commerce. However, always check the extension's change log and system requirements before installation. If you encounter issues, you can seek help on Magento Stack Exchange or the Trustpilot Help Center.
5. How does the Trustpilot extension help with Google Customer Reviews?
While the Trustpilot extension primarily focuses on Trustpilot reviews, it can indirectly help with Google Customer Reviews. You enhance your store's credibility. It is done by increasing the number of positive reviews and improving your overall TrustScore. It can positively impact your Magento 2 Google Customer Reviews badge. It can also potentially enhance your visibility in Google Merchant Center. 4
Summary
The Trustpilot Magento 2 extension is a valuable tool used to drive sales and growth for ecommerce stores. In this tutorial, we explained how to configure the extension for Magento 2. Here is a quick recall:
- Trustpilot Magento 2 extension integrates customer reviews into ecommerce stores.
- Trustpilot offers a free, open platform for genuine consumer feedback.
- Extension features detailed review management and automated fraud detection.
- Customizable integration options are available for platforms, including Magento.
- Trustpilot reviews build trust and credibility and boost conversion rates.
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