11 Ecommerce SEO Link Building Strategies for Online Businesses

• What is SEO Link Building in Ecommerce?

• Benefits of Using Magento Ecommerce SEO Link Building

• 6 Types of Links Used in Magento Ecommerce Websites

• 11 Strategies for Effective Link Building for Ecommerce

• Top 10 Best SEO Link Building Tools for Effective Ecommerce

• Common Mistakes to Avoid in Ecommerce SEO Link Building

• FAQs

• Summary

What is SEO Link Building in Ecommerce?

SEO link building in ecommerce is about getting high-quality links. The links are from other websites to improve the ecommerce site's search rankings.

SEO link building in ecommerce helps bring more traffic. To get links to your ecommerce site, you need to create content that others find valuable. Users can also reach out to site owners and ask them to link back to the Magento ecommerce site. There are several link building tactics for ecommerce:

• Broken link building

• Guest blogging

• Internal linking

Benefits of Using Magento Ecommerce SEO Link Building

1. Boost Google Rankings

Link building helps improve Google rankings by gaining quality links from trusted sites. Google uses the links as signals of authority. It helps users of Magento 2 ecommerce site rank higher in search results. The more links pointing to the site, the more authoritative it appears to search engines. Higher rankings mean more visibility, which brings more visitors to the Magento website.

2. Drive More Organic Traffic

Organic traffic refers to visitors who find the site through unpaid search results. Effective link building helps increase traffic by improving website rankings in search engines. When the website ranks higher, it becomes more visible to users searching for relevant keywords. More visibility means more clicks, driving more organic traffic to Magento's ecommerce store. Over time, the traffic can lead to increased brand awareness and sales.

3. Improve Page and Domain Authority

Page authority and domain authority are important factors in how well the site ranks. Link building helps improve both by gaining quality links from trusted sources. The more authoritative websites link to the website, the higher the scores will be. Higher authority makes the website more trustworthy in the eyes of search engines. Therefore, before acquiring backlinks, don’t forget to evaluate the domain and page authority of the referring website using DA PA checker.

4. Increase Sales and Revenue

More quality links lead to higher search rankings, which attract more traffic. As traffic increases, so do your sales and revenue opportunities. With more visitors to your site, you have a higher chance of converting them into customers. Additionally, higher traffic can open up new revenue streams like:

• Affiliate programs

• Sponsorships

• Partnerships

Proper link building creates a cycle of growth and brings more visitors to increase sales.

5. Boost Brand Visibility

Every new link a user gains from another website exposes their brand to a new audience. Link building helps reach different online communities that might not have been accessed. The more visible the brand becomes, the more people are likely to discover products and services. It increases exposure and can lead to more traffic and higher engagement. It has long-term growth for the ecommerce business.

6. Improve Conversion Rate

When a trusted website links to your site, it introduces the brand to a loyal and engaged audience. Visitors who arrive through the links are more likely to trust the brand. It is because the audience already trusts the referring site. The trust can increase the conversion rates, turning visitors into buyers. Effective link building helps attract high-quality traffic that can boost sales and revenue.

6 Types of Links Used in Magento Ecommerce Websites

1. Backlinks

Backlinks are created when another website links to your website. The more backlinks you get, the more Google views your site as relevant and important. But not all backlinks are the same. Focus on links from top-ranking pages relevant to your product for the best results. For example, a popular tech blog reviews your product and links to the Magento product page.

2. Natural Links

Natural links happen when other websites link to your content without you asking. These links show that the content is useful and worth sharing. They also mean your site has a strong online presence because other sites like to link to it. For example, a food blog links to your recipe guide in their article without you asking. The natural link boosts traffic and Magento search engine trust.

3. Manually Obtained Links

Manually obtained links require you to reach out and ask for a link from webmasters or bloggers. The method is common in ecommerce link-building strategies. The sites you target should be relevant to the product, as unrelated links will not add much value. For example, You contact a fashion blog to review your clothing line and offer to send them samples. After the review, they include a link to the product page. It will increase the e-commerce store traffic and its visibility.

4. Self-Created Links

The website owner makes self-created links to try to boost their site's SEO. The links are placed in forums or blog posts but often result in poor linking practices. Self-created links are a way to trick search engines into making the content more valuable than it is. For example, a user can add links to their website in blog comments or low-quality directories. It may generate some traffic, but search engines may penalize their Magento e-commerce.

5. Resource Links

Resource links happen when other websites request a link to your valuable content. It includes the guides or infographics. The links from referring domains build authority and improve the Magento SEO of the site. For example, a business blog links to your SEO guide as a resource for their readers. The link increases the authority and brings steady traffic.

6. Contextual Links

Contextual links are embedded naturally within the content of a page. These links are more effective than sidebar or footer links. The links are more relevant to the reader. Contextual links are helpful for improving the site's relevance in search engines. For example, a wellness blog writes about fitness gear. It can link the yoga mat product page within the content. The contextual link drives engaged traffic and boosts SEO.

11 Strategies for Effective Link Building for Ecommerce

1. Reverse B2B Outreach

Reverse Magento B2B outreach is a core part of ecommerce link building strategies. Users connect with businesses in the industry to get a link. The goal is to create content that others want to link back to the website. The approach brings links from high-quality, relevant sites. For example, Socedo used reverse B2B outreach. It builds relationships and gains backlinks, boosting their rankings.

2. Use of High-Quality Images and Visuals

Visual content attracts links to your ecommerce website. Create infographics, charts, and videos that others will share. Use a link building tool to track who is pointing to your site. Optimize images for blogs and social media. Add relevant keywords in titles and alt text for the e-commerce website. For example, IKEA used infographics in a buying guide. It earns backlinks to their pages from other sites.

3. Collaborating with Influencers and Bloggers

Partnering with influencers and bloggers is a top ecommerce link-building tactic. Influencers can link to your ecommerce website in reviews, posts, or mentions. Offering products in exchange for reviews can generate valuable backlinks. Build long-term relationships for consistent traffic and links. For example, MVMT Watches worked with micro-influencers to get backlinks through sponsored content.

4. Leverage User-Generated Content

User-generated content (UGC), like customer photos, helps earn backlinks. Encourage customers to share their content and link back to your website. Reshare their posts on social channels while keeping your link profile natural. UGC boosts brand trust and provides organic backlinks. For example, Coca-Cola’s "Share a Coke" campaign drove user-generated content.

5. Guest Posting on Relevant Websites

Guest posting on blogs lets you gain contextual links. Write valuable articles, ensuring the bio includes a link back to your website. The strategy boosts authority and drives traffic. Building ongoing relationships with blogs helps secure more links to the Magento website. For example, Ahrefs uses guest posts to gain backlinks and expand its brand's reach.

6. Create Shareable Content

Creating viral content, like lists or quizzes, generates many links to ecommerce websites. These types of content spread easily across social media and blogs. Monitor which content performs well and replicate it to boost the Magento backlinks. For example, GILI created viral content that led to an increase in user engagement.

7. Get Product Reviews

Product reviews from reputable sites earn backlinks. Reach out to review sites and offer products in exchange for reviews. Encourage customers to leave reviews on affiliate blogs and forums. Link the reviews on the site to boost SEO. For example, DJI earned backlinks by sending drones to review sites. It increases their online e-commerce presence.

8. Repurpose E-commerce Product Images

Repurpose product images to earn backlinks. License them to other websites, or let them use the images in buying guides. It is affiliated with links pointing to the website. Sharing visuals opens up new backlink opportunities. For example, Wayfair’s product images were featured in buying guides.

9. Monitor and Reject Toxic Backlinks

Regularly monitor backlinks and reject any toxic ones that may harm the site. Use a tool like SEMrush or Ahrefs to identify low-quality links and remove them. Keeping the Magento link profile natural helps maintain rankings and SEO. For example, Semrush helped Seoquake identify and reject toxic backlinks to improve SEO.

10. Leverage Competitors’ Backlinks

Look at where your competitors get their backlinks and reach out to those sites. Use a link building tool like Ahrefs to find their links and identify opportunities. The strategy helps to build the Magento ecommerce link profile quickly. For example, Hubspot uses Ahrefs to track competitor backlinks. It gets the Magento e-commerce links from the same sites.

11. Partner with Niche Influencers

Micro-influencers can help you gain backlinks from targeted audiences. Offer products in exchange for reviews or social media posts. Building long-term partnerships with influencers brings steady traffic. It also boosts the website’s authority. For example, Daniel Wellington partnered with fashion micro-influencers. It earned backlinks and increased brand awareness.

Top 10 Best SEO Link Building Tools for Effective Ecommerce

1. Ahrefs

Ahrefs is a strong SEO tool. It offers deep insights into the website's performance. The tool is great for link building and keyword research. Many e-commerce businesses use it. Ahrefs helps you study your competitors and find ways to improve SEO.

Key Features:

• Link Building – Find backlinks by analyzing who links to your site.

• Keyword Research – Discover top keywords to improve search rankings.

• Site Audit – Get an analysis of SEO mistakes with actionable advice.

• Rank Tracking – Track keyword rankings over time.

• Competitor Analysis – See what competitors do to boost their link authority and rankings.

Price:

1. Started: $29/month

2. Lite: $129/month

3. Standard: $249/month

4. Advanced: $449/month

5. Enterprise: $14,990/year

2. SEMrush

SEMrush is a flexible SEO tool. It offers many features for e-commerce. SEMrush is great for competitive analysis. Its huge database and easy interface make it popular with marketers.

Key Features:

• Keyword Magic Tool – Find thousands of relevant keywords to boost your SEO.

• Site Audit – Identify and fix SEO issues to maintain link authority.

• Backlink Audit – Keep track of your link-building campaign and fix problems.

• Position Tracking – Track daily keyword rankings to stay competitive.

Price:

1. Pro: $139.95 monthly

2. Guru: $249.95 monthly

3. Business: $499.95 monthly

3. Moz Pro for SEO

Moz Pro offers many tools to help e-commerce businesses with link building. It includes tools for keyword research, site audits, and more. Moz Pro’s easy-to-use interface makes it a top choice for improving link authority.

Key Features:

• Keyword Explorer – Discover and prioritize the best keywords for your site.

• Link Explorer – Analyze your backlink profile and find new opportunities.

• Site Crawl – Identify and fix SEO issues that affect your link authority.

• Page Optimization – Get recommendations for improving your on-page SEO and link building.

Price:

1. Starter: $49/month

2. Standard: $99/month

3. Medium: $179/month

4. Large: $299/month

4. Screaming Frog SEO Spider

Screaming Frog SEO Spider tool is great for link building on e-commerce sites. It is helpful for those with many product pages. The tool helps maintain link authority by finding Magento errors and technical issues.

Key Features:

• Comprehensive Site Crawling – Find SEO issues like broken links that affect link building.

• Custom Extraction – Extract data that supports your link-building campaigns.

• Google Analytics Integration – Combine crawl data with Google Analytics for better insights.

• XML Sitemap Generation – Make sure your pages are indexed with XML sitemap for link building.

Price: $ 259 per year

5. Yoast SEO for WordPress

Yoast SEO is a popular tool for link building on WordPress sites. It provides real-time feedback on the content and ensures the following link-building tactics.

Key Features:

• Real-Time SEO Analysis – Get instant feedback on your content's SEO.

• Readability Check – Ensure your content is easy to read for better link building.

• Social Media Integration – Optimize your content for sharing to attract more backlinks.

Price: $99 per year

6. Google Search Console

Google Search Console gives insights into the website’s performance. The free service tool helps find opportunities for link building. The tool is a free essential for improving SEO performance.

Key Features:

• Performance Reports – Analyze your site’s performance and link-building techniques.

• Index Coverage – Ensure all your pages are indexed to maintain link authority.

• Mobile Usability – Make sure your site is mobile-friendly to attract more backlinks.

• URL Inspection – Get detailed Magento reports on specific URLs for link-building campaigns.

• Security Issues – Monitor and fix security problems to protect your site's link authority.

7. AgencyAnalytics

AgencyAnalytics offers tools to manage link building for e-commerce. It includes backlink monitoring, keyword tracking, and site audits. It’s a top choice for agencies needing effective link building tactics.

Key Features:

• Backlink Monitor – Track backlink campaigns and monitor the link building process.

• Automated Reporting – Generate reports on link building, meta-keyword rankings, and SEO performance.

• Client Dashboards – Provide clients with real-time data on their link authority.

Price:

1. Freelancer: $79/month

2. Agency: $179/month

8. Hunter

Hunter is perfect for finding contacts for link building campaigns. It helps build relationships with site owners to secure links for your business.

Key Features:

• Email Finder – Identify the right contacts for link building campaigns.

• Email Verifier – Ensure email addresses are correct for better link building results.

• Bulk Email Search – Extract multiple emails at once to simplify ecommerce links.

Price:

1. Starter: $49/month

2. Growth: $149/month

3. Business: $499/month

9. Google Alerts

Google Alerts tracks mentions of specific keywords, topics, or competitors. The free service tool is useful for monitoring link building and brand mentions.

Key Features:

• Keyword Tracking – Set up alerts for keywords related to link building.

• Custom Alerts – Set up multiple alerts for new link building opportunities.

• Geographical Filtering – Focus on local link building by narrowing alerts to specific areas.

10. HARO (Help A Reporter Out)

HARO SEO connects businesses with journalists, offering great ecommerce link building tactics. It helps secure backlinks from high-authority sites.

Key Features:

• Source/Journalist Connections – Connect with journalists for ecommerce link building opportunities.

• Daily Query Emails – Receive requests for expert insights to gain backlinks.

• High-Quality Backlink Opportunities – Earn backlinks from high-authority sites.

Price:

1. 3 qualifying links: $975

2. 7 qualifying links: $1,995

Common Mistakes to Avoid in Ecommerce SEO Link Building

Mistake	Details
Rushing the Process	Link building is the process of earning valuable backlinks over time. Rushing leads to low-quality links. It requires patience for effective ecommerce link building.
Using Poor Anchor Text	Weak or over-optimized anchor text gets poor for SEO marketing. Use natural anchor text, like "run an ecommerce website," instead of keyword-stuffed phrases.
Using Low-Quality Link Building Services	Cheap link building services prioritize quantity over quality. Businesses do not link to trusted sites, which can harm their SEO. They focus on the quality links.
Ignoring Competitor Research	Link building involves finding where competitors get their backlinks. Ignoring competitor research can cause missed link to a page opportunities.
Getting Irrelevant Links	Link building involves finding relevant links. Getting links from unrelated sites is a mistake. Always link to related products on your ecommerce site.
Skipping HARO Link Building	Many businesses skip HARO link building. HARO connects with journalists for high-quality backlinks. It is ideal for link building for SaaS and e-commerce.
Not Maintaining Your Links	After you build backlinks, regularly check them. Broken links harm SEO, so maintaining your links keeps them active and beneficial.

FAQs

1. How does ecommerce link building improve your site’s ranking?

Link building techniques help your site build authority. It acquires backlinks from trusted websites. When people link to your content, it signals to search engines that your site is credible. It can improve your rankings and boost ecommerce visibility, driving more organic traffic.

2. How can an SEO service help with ecommerce link building?

Magento SEO service provides expertise in identifying the best link building techniques. They ensure that you get backlinks from relevant, high-authority sites. It can improve Magento search rankings and user experience. The SEO service helps to boost ecommerce rankings faster.

3. What link building techniques should I use for ecommerce SEO?

Effective link building techniques include:

• Guest posting

• Influencer outreach

• Creating valuable content that attracts links.

The methods encourage people to link to your site naturally. Avoid using sites that do not link to related content. It is considered irrelevant backlinks that would not help your SEO.

4. What should I avoid in ecommerce SEO link building?

Avoid using low-quality link building techniques, such as buying backlinks or using spammy websites. The sites do not link to relevant industries and can lead to penalties from search engines. Focus on getting backlinks from trusted sources that align with your niche.

5. Can I do ecommerce link building without an SEO service?

The SEO service can save you time and help you avoid mistakes. They use proven link building tactics and have access to networks of reputable sites. It helps you get people to link to your site faster, which can boost your ecommerce sales and visibility.

6. How long does it take to see results from ecommerce SEO link building?

Results from ecommerce SEO link building take time. It depends on the quality of your links and the competitiveness of your niche. With effective link building techniques, results often appear in a few months. Focus on quality backlinks to boost your ecommerce site and bring more traffic.

Summary

Ecommerce SEO link building focuses on quality over quantity for linking. Businesses can choose the trusted link building techniques that align with their industry. Consider these key points about Magento ecommerce link building for SEO:

• Get other websites to link back to your ecommerce site.

• Boost your store's authority and visibility in search results.

• Quality links build trust with search engines.

• Ecommerce link building improves rankings, traffic, and sales.

• Both the number and quality of ecommerce backlinks matter for SEO.

Boost your Ecommerce SEO and link-building with managed Magento hosting.