Omnichannel Retail Strategy in Magento 2: 5 Key Maturity Stages

• What Is the Omnichannel Retail Approach?

• Why is Magento 2 Ideal for an Omnichannel Approach?

• 5 Maturity Stages of Omnichannel Magento 2 in the Retail Industry

• How do Magento 2 Extensions Enhance Your Omnichannel Retail Operations?

• How Does Magento 2 Allow Retailers to Create an Effective Omnichannel Strategy?

• Key Advantages of Building a Successful Omnichannel Strategy with Magento 2

• Why Choose Omnichannel Commerce Retail to Interact with Your Magento Store?

• Advanced Retail Benefits of Magento 2 for Omnichannel Commerce

• How is Multichannel Retail Different from Omnichannel Engagement Strategies?

• 5 Core Components of Omnichannel Maturity for Choosing Magento 2 as a Platform

• Omnichannel Management Maturity Model for Your Magento 2 Retail Store

• How to Optimize Magento 2 for an Omnichannel Commerce Retail Strategy?

• Effective Strategies for Implementing Omnichannel Retail Using Magento 2 Features

• Real-World Examples of Businesses That Successfully Implemented Omnichannel on Magento 2 Storefront

• Future Trends in Omnichannel Retail with Magento 2

• Omnichannel Customer Engagement Extensions for Integrating Multiple Channels with Magento 2

• Common Challenges Faced by Companies with Weak Omnichannel Strategies

• FAQs

• Summary

What Is the Omnichannel Retail Approach?

An omnichannel ecommerce strategy involves a business reaching customers through multiple touchpoints. It offers a consistent and optimized experience across both online and offline channels. These marketing channels provide the best possible shopping experience for customers.

The following channels contribute to creating a practical omnichannel retail experience:

• Website
• Mobile app
• Physical store
• Social media platforms
• Online advertisements
• IoT devices
• Sales and customer representatives
• Email
• Phone calls
• Newsletters

A study revealed that an omnichannel solution can lead to an 89% customer retention rate. Similarly, omnichannel retail management approaches can significantly boost customer engagement and purchase rates.

The study found that omnichannel marketing yielded a 287% higher purchase rate. A 250% increase in purchase frequency was also seen compared to a single-channel approach.

Why is Magento 2 Ideal for an Omnichannel Approach?

1. Integration

Magento is an API-driven ecommerce platform. It enables easy integration with third-party software to enhance the omnichannel experience. For example, Magento 2 POS systems and CRM. POS solutions act as customer touchpoints, simplifying inventory management, customer tracking, & payment handling.

Integrate third-party services such as location-based tools, Maps, Beacons, NFTs, and Bluetooth. They can further support omnichannel strategies.

Social media integrations help businesses engage a wide audience across platforms. They can use tools like social chats, comments, and statuses. Many social platforms also allow direct order and payment processing.

2. Personalization

In a competitive market, personalization is key to attracting customers. Magento offers several tools for personalized experiences, including:

• Product recommendations
• Shop-by-look options
• Customer-specific pricing
• Customizable email templates

Magento 2 omnichannel capabilities allow for exclusive discounts and gift card support. Multi-store management through a single backend also offers personalized email marketing.

3. Security

Magento prioritizes data security and transaction safety with the following:

• Regular security updates
• SSL certificates
• Secure Magento 2 hosting
• A range of security extensions and plugins

4. Payment

Magento supports a wide range of payment methods and gateway integrations. Examples include international and regional options like PayPal, Stripe, 2Checkout, and Square. They help businesses cater to diverse customer preferences.

5. Multiple Channel Support

Magento 2 facilitates the integration of multiple sales channels with its ecommerce platform. It allows retailers to manage:

• Unified databases
• Inventory
• Orders
• Shipping
• Checkout processes

The system allows integration with major ecommerce marketplaces, including:

• Walmart
• Etsy
• Amazon
• Google Shopping
• Social media shopping channels

Magento 2 also supports Responsive Web Design (RWD). It ensures a unified user experience across all devices.

6. In-store Experience

Magento 2 bridges the gap between online and offline shopping. It enhances the customer experience with features such as:

• Product availability in physical stores
• In-store products and online or via in-app options
• Click-and-collect services for online orders to be picked up in-store
• Personalized communication, such as offers through WhatsApp or in-store chat
• SMS-based orders for added convenience

Magento 2's omnichannel capabilities deliver an integrated shopping experience, both online and in-store. It allows customers to engage instantly, which drives customer satisfaction and loyalty.

5 Maturity Stages of Omnichannel Magento 2 in the Retail Industry

Stage 1: Siloed

At this stage, retailers focus mainly on products and transactions. Their supply chain processes & data are basic, & there is no cohesive omnichannel strategy. Operations are siloed, meaning different systems or departments function independently.

For example, a retail store's point of sale (POS) and the website may not be connected. It leads to separate customer data, orders, and product management.

Though some efforts to integrate systems may be made, they are inconsistent. Retailers often lack clear KPIs to track performance. Even when they do have them, the data is incomplete and of low quality due to the siloed systems.

Stage 2: Early-stage Omnichannel

At this stage, retailers begin to shift towards a customer-centric approach. They establish an omnichannel strategy with a roadmap, plan, and timeline. Some channels become integrated, and there is a basic view of customer interactions.

For instance, Magento's warehouses, online stores, and offline POS are interconnected. It allows orders, customer details, and product information to flow across platforms.

Retailers start documenting processes and introducing best practices. Staff is trained, & performance is tracked using quantitative KPIs, such as profitability.

Stage 3: Mid-stage Omnichannel

Retailers at this stage further embrace customer-centric values, using insights to guide operations. Retail processes are aligned with the customer journey. It results in a more cohesive & strategic approach.

Businesses invest in improving operations, training staff, and implementing industry best practices. Internal systems are well-integrated, and customer expectations are met consistently across all channels. Retail data generates insights, but it may not cover all channels.

Stage 4: Omnichannel

Omnichannel retailers embed customer-centric values into their culture. It ensures an enhanced experience across all touchpoints. They gain a unified, real-time view of order, inventory, customer, and supplier data.

These retailers continuously test new strategies & refine their processes to enhance customer journeys. Predictive analytics and customer experience KPIs drive decisions and improvements.

Stage 5: Optimized Omnichannel

Retailers at the optimized stage offer a fully integrated, aligned, & efficient customer experience. Their team has a deep understanding of both retail and the systems in place.

These retailers constantly review and innovate processes to stay ahead. Their retail model evolves with the industry, and they seek cutting-edge technologies. These opportunities for collaboration with customers and partners create new services.

How do Magento 2 Extensions Enhance Your Omnichannel Retail Operations?

1. Extensive Feature Set

Magento comes with an extensive set of features designed for omnichannel retail. It provides all the tools necessary for executing a successful omnichannel strategy with:

• Integrated analytics
• Personalization capabilities
• Multiple fulfillment options
• Unified inventory management

2. Scalability and Flexibility

Magento 2’s scalable infrastructure makes it suitable for businesses of all sizes. It allows you to manage a single online store and oversee channels.

3. Unified Management

Magento 2 allows retailers to manage their omnichannel operations through a single dashboard. This unified approach ensures consistency in branding, pricing, & product information across all channels. It also simplifies management, reducing the administrative workload.

4. Integration Capabilities

Magento 2’s integration features help merchants connect to third-party systems, such as:

• Inventory management
• ERPs
• CRMs
• Point-of-sale systems

This process enables a unified view of customer & inventory data across all channels. It improves operational efficiency and real-time data synchronization.

5. Strong Community and Support

Magento 2 has a large, active community of developers, partners, and users. It provides support to keep the platform secure, reliable, and up-to-date. This vibrant ecosystem offers the following resources:

• Themes
• Extensions
• Documentation
• Regular updates

How Does Magento 2 Allow Retailers to Create an Effective Omnichannel Strategy?

1. Flexible Fulfillment Options

Magento enables retailers to offer diverse fulfillment methods, including:

• Buy online, pick up in-store (BOPIS)
• Ship-to-store
• Traditional home delivery

2. Real-time Inventory Management

Magento's inventory management system synchronizes stock levels across online & offline channels in real-time. It prevents stock-outs and overselling, improving operational efficiency. Thus, it provides customers with accurate product availability information.

3. Unified Checkout Process

Magento offers a cohesive checkout experience across all sales channels. Customers can shop on one device and finish on another without losing items in their carts. This continuity reduces cart abandonment rates and supports various payment options. It creates a frictionless shopping experience.

4. Mobile-responsive Design

Magento's built-in responsive design capabilities enhance the user experience and increase engagement. It allows for flexible layouts that adapt to different screen sizes. It also ensures optimal viewing and interaction across devices.

5. Omnichannel Customer Support

Magento's omnichannel customer support capabilities enable retailers to offer consistent support. Providing timely, personalized assistance across multiple channels fosters trust & brand loyalty.

Key Advantages of Building a Successful Omnichannel Strategy with Magento 2

1. Improved Customer Experience

Customers are satisfied & loyal when they encounter a consistent experience across all channels. Omnichannel strategies allow businesses to offer an enhanced shopping experience. They can leverage data from various touchpoints. It enables more personalized interactions and a better understanding of individual preferences.

2. Enhanced Brand Loyalty

A smooth & satisfying experience across all channels strengthens brand image & fosters customer loyalty. Businesses can improve retention rates by offering a reliable and user-friendly experience.

3. Better Data and Insights

Omnichannel strategies collect and integrate data from multiple sources. It gives businesses a complete view of customer behavior. This data-driven approach helps companies understand customer preferences, patterns, and actions. It allows for more informed decision-making.

4. Increased Customer Satisfaction

Omnichannel strategies offer customers the flexibility to interact with businesses across multiple channels. They can start on one channel and continue on another. It increases convenience and leads to higher satisfaction levels.

5. Increased Sales and Revenue

Understanding customer preferences & behaviors enables businesses to implement effective cross-selling and upselling strategies. Omnichannel strategies also allow customers to transition from online research to in-store purchases.

6. Efficient Marketing Campaigns

Magento's omnichannel strategies allow businesses to target their audience more effectively. Based on customer data, companies can customize marketing messages. Marketing campaigns can also be synchronized across platforms. It enables businesses to deliver a cohesive message to their customers.

Why Choose Omnichannel Commerce Retail to Interact with Your Magento Store?

1. Scalability

Magento 2 is designed to grow with your business, whether small or large. Its scalability ensures it can meet the demands of your expanding omnichannel operations.

2. Unified Commerce

With Magento features, you can integrate your:

• Online store
• Mobile apps
• Social media
• Physical stores

This integration guarantees a consistent and smooth experience for customers across all touchpoints.

3. Flexibility and Customization

Magento 2 offers high levels of customization. You can customize the platform to your business needs. Then, you can integrate it with other technologies, creating a unified omnichannel approach.

4. Multi-Channel Selling

Magento 2 lets you sell and manage products across multiple channels. It simplifies inventory management, order fulfillment, and customer data integration across your:

• Website
• Mobile app
• Marketplaces
• Physical stores

5. Responsive Design

Magento 2’s responsive design ensures that your store provides an optimal UX on any device. Consistency across devices is vital for omnichannel success, and Magento 2 delivers that.

6. E-commerce Features

Magento 2 includes powerful e-commerce tools such as:

• Advanced product management
• Marketing features
• Integrated checkout process

7. Community and Support

Magento has a large, active developer community, offering numerous tools, extensions, & third-party integrations. It also provides expert support to ensure you can maintain your omnichannel platform.

8. Advanced Analytics and Reporting

Magento 2’s built-in analytics & reporting tools offer valuable insights into sales performance. This data-driven approach empowers you to make informed decisions & fine-tune your omnichannel strategy.

Advanced Retail Benefits of Magento 2 for Omnichannel Commerce

1. Personalization and Customer Experience

i. AI-Powered Recommendations

Magento 2's personalization tools analyze customer behavior to deliver tailored product recommendations. The platform integrates with Amazon Personalize to provide real-time, machine learning-driven recommendations. It allows them to adapt to each customer's preferences.

ii. Voice Commerce Integration

Modern omnichannel retail strategy now includes voice search capabilities in Magento 2. It enables customers to find products through voice commands. This feature enhances accessibility & shopping convenience, which is particularly beneficial for mobile users.

2. Data Management and Analytics

i. Unified Customer Insights

Magento 2's customer data management system collects & analyzes information across all touchpoints, enabling:

• Real-time customer behavior tracking
• Personalized marketing campaigns
• Segmented customer groups for targeted promotions

ii. Performance Tracking

The platform provides integrated analytics tools that help measure:

• Channel-specific performance
• Customer journey mapping
• Conversion rates across touchpoints

3. Advanced Integration Capabilities

i. Multi-Channel Synchronization

Magento 2's omnichannel retail strategy enables enhanced integration across:

• Online storefronts
• Mobile applications
• Social media platforms
• Physical stores

ii. Inventory Management

Real-time inventory synchronization across all channels helps:

• Prevent stockouts
• Optimize fulfillment
• Improve order accuracy

How is Multichannel Retail Different from Omnichannel Engagement Strategies?

Aspect	Omnichannel Retail	Multichannel Retail
Integration	A unified system with channel coordination; all touchpoints work together in Magento 2	Separate channels operating independently; limited cross-channel interaction
Customer Focus	Customer-centric approach with personalized shopping experience across all channels	Product-centric approach with separate experiences per channel
Inventory Management	Centralized real-time inventory tracking across all sales channels	Separate inventory systems for each channel
Data Analytics	Single customer view across all touchpoints with unified data collection	Fragmented customer data from separate channels
Channel Coordination	Synchronized activities that allow customers to start and complete purchases across different touchpoints	Channels operate in silos with minimal interaction
Marketing Strategy	Consistent brand messaging and promotions across all platforms	Channel-specific campaigns with varying messages
Customer Service	Unified customer support with access to complete customer history	Channel-specific support with limited cross-channel visibility
Purchase Journey	Fluid movement between channels with saved cart and preference data	Separate journeys requiring multiple sign-ins and separate carts
Fulfillment Options	Integrated options for omnichannel include BOPIS, ship-to-store, and home delivery	Limited cross-channel fulfillment options in Magento
Technology Integration	Single platform managing all channels through Magento 2	Multiple platforms managing different channels

5 Core Components of Omnichannel Maturity for Choosing Magento 2 as a Platform

1. Strategy

Retailers at different stages of the omnichannel journey have distinct goals and challenges. Early-stage businesses may focus on building a strong foundation with products and transactions.

As the business scales, its focus shifts to customer-centric goals. It prioritizes customer experience and embeds it in the company culture. Evaluating your strategy helps create a clear roadmap, plan, & timeline for adopting omnichannel.

2. Process

Successful retailers develop and continuously refine their business processes. These processes are well-documented, repeatable, and proactively planned. Aligning workflows with customer journeys & addressing gaps are key to optimizing business operations.

3. System

Different stages of growth may require varying systems for integration and functionality. Legacy systems should be considered when building a long-term strategy. As your business expands, the system may need to incorporate:

• Sales
• Inventory
• Purchasing
• Marketing

Open-source platforms like Magento offer customization options and control over your business operations. Successful retailers can identify & close technology gaps, ensuring optimized integration across all systems.

4. Data

Develop a clear plan for collecting and leveraging customer data across multiple channels. Many retailers implement centralized dashboards for unified analytics. Having both qualitative & quantitative KPIs across all channels will help drive business performance.

5. People

The success of your omnichannel strategy depends on your team's skills and knowledge. Whether your team is small or large, collaboration is a must. Retail is a dynamic industry. So, your business must stay up-to-date with best practices & commit to continuous learning. Training, attending conferences, and staying informed on industry trends ensure smooth operations.

Omnichannel Management Maturity Model for Your Magento 2 Retail Store

Maturity Stage	Business Focus	Key Challenges	Implementation Strategy	Magento 2 Priorities	Next Steps
Foundation	Basic Digital Presence	- Quality control issues - Fragmented processes - Limited online presence	- Product-focused operations - Basic transaction handling	- Basic Magento 2 setup - Essential integrations - Standard checkout flow	Establish fundamental omnichannel capabilities in Magento 2.
Integration	Channel Coordination	- Inventory management - Order fulfillment accuracy - Customer data silos	- Customer-centric approach - Basic personalization - Unified inventory view	- Multi-store setup - Inventory sync - Basic CRM integration	Optimize operational workflows and customer data management.
Optimization	Customer Experience	- Customer service efficiency - Supply chain responsiveness - Data integration	- End-to-end journey mapping - Customer insights analysis - Personalized experiences	- Advanced CRM integration - Custom extensions - Analytics implementation	Enhance personalization and customer service capabilities.
Innovation	Growth & Scale	- Channel expansion - Revenue optimization - Market adaptation	- Demand-driven strategies - Advanced analytics - Multi-channel growth	- AI/ML integration - Predictive analytics - Advanced personalization	Implement predictive analytics and automated personalization.
Transformation	Customer-Led Growth	- Journey optimization - Customer retention - Innovation leadership	- Proactive customer engagement - Continuous improvement - New market expansion	- Headless commerce - IoT integration - Advanced API utilization	Develop innovative services and expand market presence.

How to Optimize Magento 2 for an Omnichannel Commerce Retail Strategy?

1. Enhanced Customer Experience

Omnichannel ensures a consistent, integrated shopping experience across various platforms. Customers can switch between online & offline channels, responding to their evolving preferences & behaviors.

2. Buyer Expectations

Buyers expect ease of use and customization in their shopping journeys. Omnichannel retailing meets these demands by offering a smooth, personalized experience. It also allows customers to move efficiently across different channels.

3. Improved Consumer Engagement

Retailers can strengthen customer engagement. They can provide a consistent and unified experience across multiple touchpoints. It leads to increased customer satisfaction & loyalty, which directly contributes to business growth.

4. Data-Driven Insights

Advances in IT infrastructure & analytics enable retailers to track customer journeys across channels. This data-driven approach allows businesses to:

• Optimize their omnichannel strategies
• Personalize interactions
• Gain valuable insights into customer behavior

5. Competitive Edge

Adopting an omnichannel strategy helps retailers differentiate themselves in a crowded market. It allows them to foster growth and build stronger customer loyalty. They can also interact with customers on their preferred channels.

Effective Strategies for Implementing Omnichannel Retail Using Magento 2 Features

1. Understand and Target Omnishoppers

Track how customers engage with your brand across various platforms, including:

• Online
• In-store
• Mobile apps
• Social media

Identifying omnishoppers who move between channels is key. Map out their ideal shopping journey. It allows you to ensure a smooth transition between online and offline touchpoints. It could include features like:

• Click-and-collect
• In-store pickups
• Consistent product information

2. Optimize the Omnichannel Experience

Maintain consistent branding and user experience across all platforms. Use automation tools to enhance your marketing efforts and ensure a customer-centric approach. Focus on personalized strategies to build lasting relationships and boost customer loyalty.

3. Engagement and Retention Tactics

Optimize and localize mobile content to improve accessibility and convenience. Leverage user-generated content and targeted buying guides to drive engagement. Offer promotions and discounts to encourage repeat business and improve customer retention.

Real-World Examples of Businesses That Successfully Implemented Omnichannel on Magento 2 Storefront

1. HP (Hewlett-Packard Development Company, L.P.)

HP, a leading tech company known for its computers and printers, uses Magento 2 to power its online stores. The brand offers an enhanced customer experience with features such as:

• Easy order placement
• Order tracking
• Shipment details
• Location-based pick-up options

The “find-at-store” feature allows customers to check product availability nearby. It saves time and effort. From a business perspective, it reduces the in-store footprint. It also provides for smaller stores and more efficient staffing.

2. Paul Smith

Paul Smith is a well-known British fashion brand. It has successfully implemented a highly functional omnichannel strategy on Magento 2. Serving high-end customers, the brand needed a smooth and sophisticated shopping experience. After migrating to Magento, Paul Smith experienced several benefits, including:

• A 15.5% increase in revenues
• A 5% boost in mobile conversions
• An 8.6% increase in mobile users

The brand also integrates PayPal for easier payments, enhancing the customer experience.

3. Coca-Cola

Coca-Cola, the global beverage giant, also adopted Magento 2. They leveraged this approach to implement an omnichannel strategy in the LATAM region. Coca-Cola enhanced its user experience (UX) by combining Magento 2 with:

• Adobe Experience Platform
• Adobe Commerce
• Adobe Target
• Adobe Analytics

Future Trends in Omnichannel Retail with Magento 2

Magento 2 enhances personalized customer experiences and simplifies inventory management. Businesses can adopt Magento’s omnichannel ecommerce strategy. They can also integrate AI and machine learning. It allows them to deliver immersive virtual reality shopping experiences.

Omnichannel Customer Engagement Extensions for Integrating Multiple Channels with Magento 2

1. POS Systems

Magento 2 POS extensions bridge the gap between online and offline sales:

• Real-time inventory sync across channels
• Faster checkout process in physical stores
• Customer data integration for personalized service

For example, Magento POS allows you to create and check out orders in under a minute. It syncs data in real time with your Magento backend.

2. Magento 2 Back-in-Stock Notifications

Keep customers engaged even when products are unavailable:

• Allow customers to subscribe to stock alerts
• Automatically notify when items are restocked
• Analyze demand for better inventory management

Magento 2's built-in functionality can be enhanced with Out-of-Stock Notification extensions. It offers additional features like SMS notifications and demand analytics.

3. Omnichannel Shipping Integrations

Offer flexible fulfillment options to meet customer expectations:

• Buy online, pick up in-store (BOPIS)
• Ship-to-store
• Real-time shipping rates from multiple carriers

The Magento 2 Shipping Suite creates custom shipping methods based on various conditions. It allows you to integrate with major carriers, offering flexible delivery options.

4. Customer Segmentation for Targeted Engagement

Divide your audience for more effective marketing:

• Create segments based on purchase history, demographics, or behavior
• Tailor promotions and content for each segment
• Improve customer retention and lifetime value

Magento's Customer Segmentation tool enables complex rule combinations and support for non-registered customers.

5. Rewards and Loyalty Programs

Encourage repeat purchases across all channels by:

• Offering points for purchases, referrals, and other behaviors
• Allowing point redemption online and in-store
• Creating tiered loyalty programs for VIP customers

Implementing a rewards system can help increase revenue and boost retention rates.

Common Challenges Faced by Companies with Weak Omnichannel Strategies

1. Technological Barriers

The move to omnichannel increases operational and supply chain complexities. Many retailers struggle with their current tech infrastructure. It can lead to issues in inventory and order management. The solution lies in adopting Magento's powerful inventory control, forecasting, and transfer features. These features improve stock management and help prevent overselling or underselling.

2. Data Synchronization

Omnichannel operations involve significant data changes. It makes it difficult to synchronize data across channels without errors. Implementing an enterprise data management (EDM) strategy is key to managing this transition. Magento supports this process by offering centralized order tracking, fulfillment, and return management. It improves operational efficiency and customer satisfaction.

3. Channel Conflicts

Integrating & treating all sales channels within a single control system can be difficult. Addressing channel conflicts is necessary for smooth operations. Magento’s scalable ecosystem allows businesses to grow and adjust to market demands. It enables retailers to manage channel conflicts as they expand.

FAQs

1. How does Magento 2 improve customer management in omnichannel retail?

Magento 2 provides flexible tools to manage customers. It allows for centralized customer data, making interactions more personalized. By integrating all channels, Magento 2 helps simplify customer service.

2. What do omnichannel statistics reveal about customer behavior?

Omnichannel statistics show that customers prefer shopping across multiple channels. They can switch between online stores, mobile apps, and in-store shopping. Retailers adopting omnichannel strategies see increased customer loyalty and higher sales.

3. How is Magento 2 a flexible solution for omnichannel retail?

Magento 2 is a flexible platform that adapts to various sales channels. It integrates efficiently with online stores, marketplaces, and physical shops. This flexibility allows businesses to build their omnichannel strategy quickly.

4. What makes omnichannel retail a unified approach?

Omnichannel retail is a unified strategy that connects all channels. It ensures customers have a consistent experience, whether shopping online or offline.

5. How does Magento 2 support integration with social media platforms?

Magento supports integration with social media, allowing easy product sharing. It also helps in marketing and customer engagement across platforms.

6. Why should I consider Magento to build my omnichannel strategy?

Magento is an ideal platform for building your omnichannel strategy. It supports both multichannel and omnichannel approaches, ensuring a consistent customer experience.

7. How does Magento 2 support multichannel and omnichannel retail?

Multichannel retail involves selling products across multiple platforms. On the other hand, Omnichannel integrates these channels to create a unified experience. Magento 2 is a solid choice for both approaches.

Summary

Omnichannel retail strategy in Magento 2 provides the tools necessary to create a unified experience across various sales channels. It allows omnichannel retailers to:

• Deliver an enhanced omnichannel retail experience.
• Implement an effective omnichannel retail strategy.
• Simplify inventory management and improve the customer experience.
• Ensure a unified shopping journey across all channels.
• Leverage Magento omnichannel features to enhance customer engagement and operational efficiency.

Build a successful omnichannel retail strategy with Magento optimized server.