Magento 2 Sales Reports: Types and Customization

• What are Sales Reports?

• 7 Types of Magento 2 Sales Reports

• Customize Your Magento 2 Sales Reports

• How to Analyze Your Magento 2 Sales Reports?

• 3 Common Challenges and Solutions of Magento 2 Sales Report

• 3 Real-World Use Cases of Magento 2 Sales Report

• FAQs

• Summary

What are Sales Reports?

Sales reports help store owners track and analyze their sales performance.”

These tools provide insights into various sales metrics, including:

• Orders

• Revenue

• Taxes

• Shipping

• Refunds

• Coupon usage

The sales reports help merchants track sales trends and identify best selling products. It also helps assess the significance of marketing campaigns.

You can access them from the admin panel. You can filter each report by date range or store view to gain targeted insights.

These analytics help understand store performance and make informed business decisions. It improves customer service and optimizes inventory management.

7 Types of Magento 2 Sales Reports

1. Orders Report

It is a high-level view of your store’s financial performance. It provides detailed information about every order placed within a selected date range. You can compare performance across months or marketing campaigns and spot sales trends.

Includes:

• Order count

• Total revenue

• Subtotal

• Shipping charges

• Tax amounts

• Discounts applied

2. Tax Report

The report enables financial audits and tax filing. It summarizes taxes collected on orders, segmented by tax rates and rules. It ensures the correct charging of customers. It also helps you track regional tax responsibilities for international operations.

Includes:

• Tax rate

• Number of orders per tax class

• Total tax collected

3. Invoiced Report

The report tracks the total amount invoiced to customers. It is especially useful in B2B or delayed-payment models. You can track outstanding invoices and cash flow. It ensures accurate financial planning.

Includes:

• Invoice number

• Order number

• Invoiced amount

• Date of invoice

4. Shipping Report

It shows the data on shipping methods used and related costs. It gives insight into customer shipping preferences and cost management. It can help you renegotiate rates with carriers or optimize your shipping strategy.

Includes:

• Carrier/service used

• Total shipping cost collected from customers

• Date range filters

5. Refunds Report

The report shows all returned orders and issued refunds. It identifies refund trends, which may reveal product quality issues or return fraud. Tracking this helps improve customer service and product selection.

Includes:

• Refunded amount

• Order number

• Reason for return

6. Coupons Report

The report indicates the performance of individual coupon codes used during checkout. It provides ROI analysis for promotional campaigns. You will know which codes are working and which are not worth continuing.

Includes:

• Coupon code

• Number of uses

• Total discount amount applied

• Sales generated using the coupon

7. Abandoned Carts Report

The report indicates customers who added products to the cart without checkout. It allows you to recover lost sales through abandoned cart emails or retargeting ads. It identifies checkout issues or pricing objections.

Includes:

• Customer email

• Products left in the cart

• Cart Value

• Date abandoned

Customize Your Magento 2 Sales Reports

1. Effective Use of Built-in Filters

Magento 2’s native reporting system offers powerful filters. These help tune your data analysis. The filters include:

• Date Range: Compare current performance with previous periods, such as weekly or yearly.

• Store View: Check performance across different store views. It allows for a more fine analysis.

• Order Status: Filter orders by status, such as completed or canceled. It helps focus on the most relevant segments.

2. Export and Advanced Analysis

• Transform your reports to CSV or Excel to perform in-depth analysis. Once exported, you can use spreadsheet programs like Google Sheets to:

  1. Perform custom calculations

  2. Create pivot tables

  3. Design visualizations

• These capabilities are not available within Magento’s interface.

3. Free Customization Methods

• For advanced customization without relying on paid extensions, consider these options:

  1. SQL Queries: If you have development skills, you can query your Magento database for insights.

  2. Google Data Studio Integration: Use the free connector to integrate your Magento data. It provides better reporting and visualization.

  3. Open-Source BI Tools: Use tools like Metabase or Apache Superset to create personal reports and dashboards.

• Create a personal dashboard combining sales data with Google Sheets. It helps save $2,400 per year on premium extensions. It also increases report usage among team members by 70%.

How to Analyze Your Magento 2 Sales Reports?

1. Key Performance Indicators to Track

Focus on these critical metrics for better business insights and growth:

• Track AOV weekly to measure the effectiveness of upselling and cross-selling strategies. A higher AOV often indicates successful promotions or product bundling.

• Identify your top-performing products and those underperforming. It helps with inventory planning and marketing focus.

• Discover regional trends to target areas with high sales potential. Focus efforts on underperforming regions.

• Recognize peak sales periods, such as holidays or weekends. It helps in effective marketing campaigns and promotions.

• Compare purchasing patterns across different customer segments. It helps tailor marketing efforts and personalize offers.

2. Turning Data Into Strategy

Translate your report findings into actionable business strategies:

• Identify your best-selling products from the Orders Report. Make sure to feature them in targeted marketing campaigns and promotions.

• If certain regions are underperforming in sales, use the Geographic Sales Report. It helps design location-specific promotions and targeted ads.

• Review the Abandoned Carts Report to identify the most abandoned products. Consider adjusting their pricing or offering discounts to boost conversions.

• Analyze coupon usage against profit margins. Make sure your promotions are profitable by comparing discount amounts with sales outcomes.

• Stores that analyze their sales reports weekly experience 22% higher year-over-year growth.

3. Using Magento Business Intelligence

For better reporting and insights, Magento Business Intelligence offers powerful tools:

• Create personal, drag-and-drop dashboards for your business needs.

• Combine data from various sources like CRM and marketing platforms.

• Create calculated columns and complex metrics to dive deeper into your data.

• Set up automatic email summaries for stakeholders. It keeps your team informed without running reports.

4. Integration with External Analytics Platforms

Extend your reporting capabilities by connecting Magento with advanced analytics platforms:

• Google Analytics 4 helps gain insights into customer behavior and customer journey.

• Use Power BI for advanced data visualization and custom reports.

• Use Tableau to uncover complex data relationships through interactive visualizations.

• Integrate AI-powered tools for predictive insights that forecast trends and optimize sales strategies.

3 Common Challenges and Solutions of Magento 2 Sales Report

1. Missing or Inaccurate Data

Magento 2 sales reports might display incomplete or inaccurate data. It is due to issues like incorrect configuration or errors during report generation.

Solution:

• Ensure that the report statistics are up to date. You can refresh the report by clicking the refresh statistics link.

• Confirm proper setup of your store’s settings and tax configurations. It helps avoid discrepancies in data.

• Clearing Magento’s cache can help resolve data discrepancies in reports.

2. Slow Report Generation

Magento 2 reports can sometimes be slow to generate. This is especially true for stores with large amounts of data.

Solution:

• Narrow down the date range when generating reports. It helps limit the data Magento needs to process.

• Clean and optimize the database. Remove unnecessary logs and outdated data to speed up report generation.

• Use Magento’s Full Page Cache or use a caching extension. It speeds up performance across the admin panel.

• Magento Business Intelligence offers better performance with its scalable infrastructure.

3. Inability to Customize Reports

Magento 2's native reporting tools are powerful. They sometimes lack the depth or flexibility needed for complex reporting tasks. It can be a limitation when trying to extract specific business insights.

Solution:

• Transform reports to CSV or Excel format. Use external tools like Google Sheets to create personal reports and visualizations.

• Developers can write SQL queries on the Magento database. It enables customized reporting.

• Consider installing third-party reporting extensions or integrations, like Magento BI. It helps gain more advanced, customizable reporting capabilities.

3 Real-World Use Cases of Magento 2 Sales Report

1. ASOS

ASOS uses Magento 2’s product performance reports. It helps track which accessories are best-sellers and which products are underperforming.

They can focus on high-demand items in their marketing campaigns. They can also clear slow-moving stock with promotions and discounts.

Outcome:

ASOS can drive more traffic to high-performing products and manage inventory. They keep their offerings fresh and aligned with customer preferences.

2. Coca-Cola

Coca-Cola leverages data from Magento 2’s Geographic Sales Distribution Report. It fine-tune its regional marketing efforts.

Analyzing sales data from different regions helps them tailor their promotions and advertisements. It helps resonate with local consumer behaviors.

Outcome:

Coca-Cola has increased its market share by focusing on high-performing regions. It also enhances sales in underperforming markets with regional promotions.

3. Apple

Apple uses the AOV metric to track purchases across its online store. Apple leverages Magento 2 Sales Reports to identify opportunities to upsell accessories.

Outcome:

Apple has increased its AOV by 20% through strategic upselling during checkout. It also helps boost the revenue.

FAQs

1. Why are my Magento 2 sales reports loading slow?

Slow-loading reports result from large datasets or insufficient server resources. Enable a flat catalog in your Magento configuration to improve report loading times. Also, schedule report generation during off-peak hours.

2. Can I automate Magento 2 sales reports?

You can automate reports through the scheduled reports feature. Go to scheduled reports in your admin panel and create a new scheduled report. Then, select the report type and configuration and add email recipients.

3. How can I track sales by location or customer group?

To track sales by location, use the orders report and filter by billing or shipping address. Export your sales data and create visualizations using tools like Google Data Studio. To track sales by customer group, use the show by filter and select customer group.

4. Can sales reports help with inventory management?

Magento 2 sales reports can improve inventory management by providing insights. These include product performance and seasonal trends. You can identify fast and slow items by analyzing the orders report filtered by product.

Summary

Magento 2 sales reports provide vital insights into a store’s sales performance. The tutorial explores the key features of the reports, including:

• Main report types include orders, tax, invoices, shipping, and abandoned carts.

• Refreshing stats and exporting data for further analysis can manage reports.

• Customization is possible through built-in filters, export tools, and SQL queries.

• Use cases show improved inventory, regional targeting, and upselling results.

Enhance your sales data with powerful insights from Magento 2 sales reports. Pair it with managed Magento hosting for smooth analytics and growth.