Magento 2 Frequently Bought Together: Working and Best Practices

• What is “Magento 2 Frequently Bought Together”?

• How “Frequently Bought Together” for Magento 2 Work?

• Types of Products Included in Frequently Bought Together Recommendations

• Best Practices for Setting Up “Frequently Bought Together” in Magento 2

• Top Providers of Frequently Bought Together Extension

• How the Automatic Product Suggestion Algorithm Work in Frequently Bought Together?

• FAQs

• Summary

What is “Magento 2 Frequently Bought Together”?

Frequently bought together for Magento 2 is an extension feature that displays products often purchased together on a single product page.

The tool suggests complementary items based on past purchase data. It allows customers to add multiple items to their cart quickly. The feature enhances the customer experience by promoting related products. It encourages cross-selling and helps increase average order value.

Store owners can either manually select product bundles. It also lets the module use purchase data to recommend combinations. The products that are frequently bought along extension are ideal for eCommerce sectors. These include electronics and home goods.

The Magento 2 extension feature drives revenue while simplifying the buying process for customers.

How “Frequently Bought Together” for Magento 2 Work?

1. Data Collection and Analysis

• The extension begins by gathering purchase data. It helps determine which products are frequently sold together.

• It analyzes customer behavior, looking at items commonly added to carts together.

• Some extensions also let store owners set up specific product bundles manually. It allows for greater control over recommendations.

2. Automated Product Recommendations

• The extension automatically suggests compatible products when a customer views a product page. It might be based on:

  1. Historical Purchases: Displaying items often bought with the current product.

  2. Category Matching: Showing related items within the same product category.

  3. Customized Rules: Allowing store owners to set specific rules or conditions for what to display. These include promoting seasonal items or products on sale.

3. Displaying the Frequently Bought Together Section

• On the product page, the extension supports a dedicated "Frequently Bought Together" section.

• It showcases these related products in a clean, visually appealing format. It is typically shown with checkboxes so customers can easily select which ones they would like to add all products to their cart.

• The layout lets customers quickly review suggested items. It also helps them understand why they complement the main product.

4. One-Click Add to Cart Option

• The Magento 2 frequently sold together module allows streamlined functionality.

• Customers can add the main product along with selected complementary products with a single action. It is done by clicking “Add All to Cart.”

• It is convenient for the customer. It helps minimize the need to individually:

  1. Search

  2. Add

  3. Go back to the cart

5. Boosting Sales through Cross-Selling and Upselling

• Frequently bought together, Magento 2 is a powerful cross-selling tool.

• It increases the likelihood of customers buying multiple products in one transaction. It is done by suggesting relevant items.

• The approach not only raises the average order value. It also boosts revenue without extra effort from the store owner.

Types of Products Included in Frequently Bought Together Recommendations

Types of Products	Explanation
1. Accessories and Add-ons	It is ideal for products that require additional items. These include phone cases, chargers, or laptop sleeves. Example: Displaying a screen protector and case as add-ons for a smartphone.
2. Complementary Products	It includes items that naturally go well together. It enhances the use of the main product. Example: A camera with an extra lens or tripod, offering a complete photography kit.
3. Frequently Replenished Items	It includes items for consumables that users often repurchase. These include printer ink or water filters. Example: A coffee machine with packs of coffee pods as a recommended bundle.
4. Upgrades and Premium Versions	It includes suggestions for upgraded or premium versions. It helps encourage upselling. Example: Recommending a larger hard drive or memory upgrade when purchasing a laptop.
5. Seasonal or Themed Bundles	It includes items grouped based on the season or current trends. It helps drive timely purchases. Example: Beachwear accessories, like sunglasses and towels, with a summer vacation outfit.
6. Product Essentials	It includes core items that are commonly bought with the main product. It enables the major products to work properly. Example: A power cord and protective cover for electronic appliances.
7. Health and Wellness Packs	It is popular for items like supplements, vitamins, or fitness equipment. Example: Recommending a yoga mat and resistance bands alongside a set of dumbbells.

Best Practices for Setting Up “Frequently Bought Together” in Magento 2

Best Practices	Explanation
1. Choose Relevant Products for Recommendations	You should select genuinely useful products. These are often bought together. Avoid suggesting random or unrelated items. It helps maintain relevance and enhance the customer experience.
2. Leverage Customer Purchase Data	You should analyze historical data. It helps identify commonly purchased combinations. If your store is new, start by manually grouping complementary items. As data accumulates, switch to data-driven recommendations for better accuracy.
3. Customize Display Layout and Placement	Ensure the frequently sold-together section is prominently placed. It should be placed below the major product description. Keep the layout visually appealing, with clear checkboxes and add-to-cart buttons. It easily enables customers to select items.
4. Utilize Discounts to Drive Ecommerce Sales	Consider offering a small discount or bundled pricing when purchasing items together. The incentive can encourage customers to add multiple items. Clearly display any discounts or savings to highlight the added value.
5. Use Clear and Concise Labels	Label the section as “Frequently Bought Together” or “Customers Also Bought” to make it intuitive. Add short descriptions to each recommended product. It helps provide more context and clarify why they complement the major product.
6. Monitor and Adjust Recommendations	Regularly review the performance of frequently bought together products. It focuses on conversion rates and average order values. Adjust products based on what’s working. Remove items with low engagement and try new combinations based on current trends or seasonal items.
7. Set Up Analytics Tracking	Implement tracking to measure the effectiveness of your frequently bought-together section. Track metrics like click-through rates, add-to-cart rates, and the overall impact on order value. Use this data to improve your recommendations and overall cross-selling strategy continuously.
8. Avoid Overloading the Section	Limit the number of products recommended to a manageable quantity, typically two to four items. Too many options can overwhelm customers. It reduces the likelihood of conversion.

Top Providers of Frequently Bought Together Extension

1. Customers Also Bought for Magento 2 - Amasty

Amasty’s customers also bought increased average cart value. It is by automatically suggesting relevant products. The extension offers flexible recommendations to promote products. It is done according to your business needs and boosts sales. It is compatible with Magento 2.4.6-p4; 2.4.5-p6; 2.4.4-p7; 2.3.7-p4.

Key Features:

• Promote relevant products with smart rules and flexible conditions.

• Set it up once, and automatically display “Viewed together” and “Bought together” items.

• Benefit from data-driven product recommendations.

• Hide “Out of stock” products enables customers to purchase more.

• Create multiple rules and adjust the display order.

• Show “Extra Bought” blocks at any place on any page.

• Hyva-ready storefront.

Price:

• Magento Community Edition: $309 (12 months)

• Magento Enterprise Edition: $609 (12 months)

• Magento Cloud Edition: $909 (12 months)

2. Frequently Bought Together For Magento 2 - Mageants

Mageants frequently bought together extensions can help drive traffic and sales. The Magento 2 recommended product extension displays related products and increases conversion rates. It is based on customer behavior and the selected product. It is compatible with Magento 2.1, 2.2, 2.3, 2.4.

Key Features:

• Make attractive combos to increase sales.

• Displays other additional information along with the suggested products.

• Set frequently bought products together on the product page for every product.

• Working for all types of Magento products.

• Flexible configuration to display frequently bought together product block.

• It allows you to add or remove products to the cart.

Price:

• Magento Community Edition: $158 (12 months)

• Magento Enterprise Edition: $258 (12 months)

3. Frequently Bought Together for Magento 2 - BSSCommerce

BSSCommerce frequently bought together is an additional feature for Magento. It is exclusively used for upsell purposes. The product recommendations section shows products that are more often browsed and purchased by other customers. It boosts sales by suggesting bought-together products when customers check a particular item. It is compatible with Magento 2.3.x - 2.4.x.

Key Features:

• Add a frequently bought-together list for each product to the product page.

• Choose a frequently bought-together list from related, cross-sell, or up-sell products.

• Track products commonly bought together from real orders in the purchase history.

• Display frequently bought-together items in a convenient slider.

• Easily customize the display of the frequently bought-together list.

• Add all frequently bought together items to the cart.

• Compatible with the Hyva theme.

• Support GraphQL API.

How the Automatic Product Suggestion Algorithm Work in Frequently Bought Together?

1. Data Collection from Purchase History

• The algorithm begins by gathering data from past transactions.

• It looks specifically for patterns where customers frequently purchase certain items together.

• The data might include information such as:

  1. Product IDs

  2. Order histories

  3. Customer preferences

  4. Shopping cart behavior

2. Identifying Product Pairings

• It analyzes this purchase history to identify recurring product pairings.

• If customers consistently purchase a laptop with a specific type of carrying case or external hard drive. The algorithm detects and prioritizes these relationships.

• The system calculates the frequency of each pairing. It focuses on those with high co-purchase rates.

3. Filtering and Prioritizing Relevant Items

• The algorithm filters out less relevant or less frequently purchased combinations.

• It prioritizes items with the highest likelihood of adding value to the major product.

• Certain algorithms also weigh factors like product category relevance or purchase recency. It helps make recommendations more timely and contextual.

4. Dynamic Adjustment Based on Customer Behavior

• As customers continue shopping, the algorithm adapts in real time. It is by learning from new purchases and changing trends.

• If a specific product pairing becomes more popular over time, it will gradually move higher in the recommendation list. It ensures suggestions remain relevant.

5. Cross-referencing with Related Products

• In addition to analyzing pure purchase patterns, the algorithm may cross-reference similar products within the same category. It is based on attributes such as price range or brand.

• It helps refine suggestions by ensuring they are not only frequently bought together. It is also complementary in terms of style, function, or value.

6. Continuous Learning and Optimization

• The algorithm continuously learns from ongoing transactions and adjusts recommendations over time.

• It refines the “Frequently Bought Together” section for accuracy and relevance.

• Store owners can typically further refine suggestions with manual settings. It allows the flexibility to override automated selections or apply custom recommendations.

FAQs

1. How does the frequently bought-together module help increase sales?

The frequently bought-together displays related products to your customers on a product page. It lets customers easily add all products to the cart with a single click. The cross-selling strategy boosts average order value by suggesting relevant additional products.

2. Can I manually select products for the frequently bought together block?

The Magento 2 frequently bought together module allows the admin to select products manually. They also use an automatic block for related products based on purchase history. The flexibility ensures relevant product recommendations for different store needs.

3. How are products displayed in the frequently bought-together section?

Products are shown in a frequently bought-together block on the product page with checkboxes. Customers can select which items to add. The frequently bought-together extension for Magento 2 offers a clear layout. It helps customers to review and add related products automatically.

4. How does frequently bought together work for suggesting related products?

The Magento 2 "Frequently Bought Together" feature helps customers find products on the product page. It displays a "Magento 2 who bought this also bought" section, suggesting relevant items based on previous buyer behaviors.

Summary

Magento 2 frequently bought together boosts sales by suggesting products bought together on a product page. The article explores the advantages of the feature, including:

• Data-driven recommendations analyze past purchases to suggest relevant items.

• Store owners can manually bundle products for tailored suggestions.

• Customers can easily add all selected items at once.

• Increases average order value by promoting complementary items.

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