Boost Sales with Top Magento 2 Customers Also Bought Extensions

Boost Sales with Top Magento 2 Customers Also Bought Extensions

Looking to boost your store’s sales with smart recommendations? Magento 2 Customers Also Bought is an extension designed to enhance shopping experiences.

This article will cover the top extensions for Customers Also Bought in Magento 2.

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Key Takeaways

  • 4 flexible and customizable features for achieving business goals.
  • Smart algorithm to analyze customer purchase history.
  • 3 benefits of customizing the product block's layout, position, and style.
  • Setup, configuration, and usage of the extension.
  • Smart product recommendations based on purchase patterns.
  • 10 tips to automate product recommendations, improve user engagement, and help boost sales.
  • 10 troubleshooting common issues when increasing cart value to enhance user satisfaction.

Features of Magento 2 Frequently Bought Together with Customers Bought in Addition Extension

1. Smart Product Recommendations

i. Advanced Algorithm Integration

  • Uses AI-powered suggestions to analyze shopping patterns
  • Automatically generates recommendations based on actual order history
  • Matches products using names, SKUs, and meta attributes for accuracy

ii. Real-Time Suggestion Engine

  • Updates product recommendations dynamically as customers browse
  • Displays relevant items based on current product context
  • Supports configurable products and bundle packs for complex offerings

2. Enhanced Shopping Experience

i. Efficient Product Discovery

efficient product discovery for magento 2 stores using customers also bought extension showcasing smart recommendations

  • Shows thumbnail images and pricing for recommended items
  • Updates total price automatically without page refresh
  • Enables quick add-to-cart functionality for multiple items

ii. Customer-Centric Features

  • Allows shoppers to select or deselect recommended products
  • Displays native products directly on the product page
  • Supports both guest and registered user recommendations

3. Customization and Control

i. Admin Configuration Options

  • Set the number of displayed recommendations.
  • Adjust accuracy settings for product matching.
  • Configure block placement on product or cart pages.

ii. Display Flexibility

  • Customize the recommendation block title.
  • Choose between different layout options.
  • Control product visibility per store view.

4. Technical Capabilities

i. System Integration

  • Full GraphQL support for headless commerce
  • Ajax-powered updates for a smooth user experience
  • Compatible with Hyvä theme and Adobe Commerce

ii. Performance Features

performance optimization in magento 2 customers also bought extension with caching and real-time updates

  • Smart caching for quick load times
  • Minimal impact on store performance
  • Real-time inventory checking for suggested items

How to Customize "Also Bought" Best Seller Recommendations in the Magento Cloud Environment?

Customization Area Features Implementation Details
Layout Settings Block Positioning - Product page placement options
- Category page integration
- Cart page display settings
Display Configuration Visual Elements - Grid or slider layout
- Custom block titles
- Product thumbnail size
- Price display options
Mobile Optimization Responsive Design - Hamburger menu integration
- Sticky navigation
- Touch-friendly controls
Algorithm Customization Smart Recommendations - Purchase history analysis
- View-based suggestions
- Category matching rules
Performance Settings Speed Optimization - Ajax loading implementation
- Cache management
- Image optimization
Block Customization Content Display - Product information settings
- Rating display options
- Add to cart button placement
Store Integration Multi-store Setup - Store-specific rules
- Language-specific display
- Currency formatting
Analytics Integration Tracking Options - Conversion monitoring
- Click-through tracking
- Performance metrics
Theme Compatibility Design Integration - Hyvä theme support
- Custom theme adaptation
- Template modifications
Social Proof Elements Trust Indicators - Purchase count display
- Customer reviews integration
- Real-time updates

5 Best Customers Magento 2 Who Bought This Also Bought Extensions

1. Magento 2 Who Bought This Item Also Bought Extension by Mirasvit

magento 2 customers also bought extension by mirasvit for cross-selling with real purchase data and analytics

Mirasvit Magento 2 Who Bought This Item Also Bought Extension drives conversions. Galleries showcasing items purchased by others build trust and influence buying decisions.

Magento allows adding related products without leveraging real-world data. The extension automatically highlights products purchased alongside a visitor’s chosen item. Thus, it enhances conversions and boosts sales.

Features

  • Highlight products that customers previously purchased.
  • Leverage social proof to influence purchasing decisions.
  • Implement cross-selling strategies to boost sales.
  • Automate content suggestions for efficiency.
  • Track and analyze performance outcomes.

Pricing

  • Open Source (CE) Edition + Free Installation- $219.00
  • Commerce (EE) Edition + Free Installation- $459.00
  • Commerce on Cloud (ECE) Edition + Free Installation- $679.00

2. Customers Who Bought Products Bought Together Extension for Magento 2 by Mageplaza

customers bought together extension for magento 2 by mageplaza offering seamless cart recommendations and enhanced engagement

Mageplaza Customers Who Bought Products Bought Together Extension for Magento 2 offers exceptional features. These help online store owners boost revenue and enhance customer satisfaction.

Features

  • Compatible with API/GraphQL for smooth integration.
  • Automatically displays related products based on customers' purchase history.
  • Appears on the Product Page, Category Page, and Cart Page.
  • Easy customization for layout adjustments.
  • Displays additional information alongside suggested products.
  • 100% Open Source and fully customizable.
  • Offers Auto Related Products and Frequently Bought Together recommendations.
  • Compatible with GDPR, ensuring compliance with GDPR.

Pricing

  • Standard Edition- $134.01
  • Enterprise/Magento Cloud Edition- $314.01

3. Real Customers Also Bought Block Module by Mageworx

real customers also bought block module by mageworx for magento 2, driving cross-sell opportunities using customer history

Mageworx Real Customers Also Bought Block Module enhances your eCommerce store. It leverages customer purchase behavior to display customized product suggestions. This smart tool identifies items frequently bought together. You can increase the average cart value and drive additional sales.

The extension integrates into your store and is designed for flexibility & user convenience. It improves the shopping experience and encourages cross-selling opportunities. It’s a valuable addition for any store looking to boost revenue and provide a personalized shopping journey.

Features

  • Apply data from customers' purchase history manually or automatically in a dedicated block.
  • Suggest slightly higher-priced products to increase sales.
  • Subtly guide customers toward items frequently purchased by others.

Pricing

Free

4. Customers Also Viewed Automatic Related Products Extension for Magento 2 by BSS Commerce

magento 2 customers also viewed extension by bss commerce enhancing product discovery through related product suggestions

BSS Commerce Customers Also Viewed Automatic Related Products Extension for Magento 2 recommends relevant products to customers on the product page or cart page. It also automatically displays them to visitors.

This extension generates suggestions based on the following:

  • Real browsing
  • Purchase data
  • Admin-defined rules and conditions

Features

  • Display relevant products using Customers Also Bought/Customers Also Viewed widgets.
  • Automatically leverage customers' purchase data for recommendations.
  • Customize product suggestion rules to meet specific store requirements.

Pricing

Free

5. Customers Also Bought Feature in Magento 2 Extension by Plumrocket

magento 2 customers also bought feature by plumrocket showcasing personalized product recommendations

Plumrocket Customers Also Bought Feature in Magento 2 Extension offers an advanced solution. Customers can effortlessly combine desired products to view your store's best-selling products. They can also explore more items by relying on other users' preferences & recommendations. This powerful tool enhances your merchandising strategy, driving higher profits.

This plugin's automated algorithm analyzes order history to recommend related products. Suggesting relevant items from your store can boost your sales and increase cart totals. You can also limit the number of displayed products, including out-of-stock items.

The extension can display random products, ensuring consistent recommendations. If no results are found, you can configure fallback options. This Amazon-style feature highlights items your customers might need, enhancing their shopping experience.

Features

  • Advanced suggestion algorithm provides highly accurate results in seconds.
  • Popularity sorting displays items most commonly purchased together.
  • Category or store-based recommendations ensure relevance for users.
  • Boost sales by showing products frequently purchased together.
  • Flexible recommendation display on product and shopping cart pages.
  • Admin controls
  • Order status filtering allows admins to refine recommendation generation.
  • Historical order processing generates recommendations based on past purchase data.
  • Built-in template support for popular Magento themes like:
  • Magento RWD
  • Magento Enterprise RWD
  • Ultimo
  • Responsive design ensures compatibility across PCs, tablets, and mobile devices.
  • 100% open-code Magento extension for efficient customization.

Pricing

Starts from $67.15

Advanced Configuration of Magento Frequently Bought Together with Customer Also Bought Related Items

Configuration Area Settings Description
Algorithm Settings - Purchase History Analysis
- Smart Recommendations
- Display Conditions
- Configure time period for data collection and analysis of buying patterns.
- Set up automatic product suggestions based on real customer behavior.
- Define rules for when and where recommendations appear.
Display Configuration - Block Placement
- Template Selection
- Product Count
- Choose from 20+ positions on product, category, and cart pages.
- Configure custom, compare products, or bundle pack templates.
- Set limits for the "number of displayed items per block".
Integration Options - Multi-store Support
- API/GraphQL
- Custom Theme
- Configure different rules for each store view.
- Enable compatibility with headless commerce solutions.
- Set up display rules for compatibility with the Hyvä theme.
Rule Management - Priority Settings
- Customer Groups
- Date Range
- Establish a hierarchy for multiple recommendation rules.
- Configure visibility for specific customer segments.
- Set active periods for different recommendation rules.
Performance Controls - Cache Settings
- Query Limits
- Ajax Loading
- Configure caching for optimal loading speed.
- Set "maximum number of product queries per period".
- Enable dynamic updates without page refresh.
Analytics - Rule Performance
- Conversion Tracking
- Purchase Statistics
- Track the effectiveness of recommendation rules.
- Monitor impact on average cart value.
- Analyze customer buying patterns.

3 Benefits of Selling Products with the Magento Customers Also Bought Extension

1. Revenue Amplification Through Smart Recommendations

i. Data-Driven Sales Boost

  • Increases average cart value through intelligent product suggestions
  • Analyzes purchase patterns across thousands of transactions to identify genuine product relationships
  • Leverages real purchase history to recommend products customers want
  • Creates natural upselling opportunities without aggressive sales tactics

For example, if 70% of customers who buy running shoes also purchase socks within the same transaction, the system automatically highlights this connection, leading to natural upsell opportunities.

ii. Social Proof Integration

leveraging social proof in magento 2 customers also bought extension to enhance trust and drive sales

  • Displays what real customers have purchased together
  • Builds trust through authentic purchase-based recommendations
  • Displays actual purchase counts ("237 customers bought these items together")
  • Shows real-time updates of recent purchases
  • Filters out artificial or forced product relationships
  • Automates content generation based on actual buying patterns

2. Enhanced Shopping Experience

i. Simplified Product Discovery

  • Shows relevant products directly on product and cart pages
  • Enables quick add-to-cart functionality for multiple items
  • Updates total prices automatically for bundle selections

ii. Smart Algorithm Implementation

  • Analyzes customer behavior patterns for accurate suggestions
  • Adapts recommendations based on viewing and purchase history
  • Provides personalized suggestions for each store visitor

3. Automated Management System for Business Growth Optimization

i. Efficient Backend Operations

  • Eliminates manual product relation setup
  • Updates suggestions automatically based on new purchase data
  • Tracks performance through built-in analytics

ii. Flexible Configuration

  • Customizable display options for different store pages
  • Adjustable product limits and layout settings
  • Compatible with Hyvä theme and Adobe Commerce

iii. Strategic Cross-Selling

  • Displays products frequently bought together
  • Suggests complementary items based on purchase patterns
  • Increases overall transaction value through smart bundling

Strategies to Boost Sales with Magento Customers Also Bought Cross-Sell Product Recommendations

Strategy Implementation Impact
Smart Algorithm Integration - Analyzes real purchase history
- Updates recommendations dynamically
- Uses AI-powered suggestions
Increase in average cart value
Social Proof Implementation - Displays real customer purchase patterns
- Shows "Customers Who Bought This Also Bought"
- Automates content generation
Increases trust and conversion rates
Strategic Placement - Product page integration
- Cart page positioning
- Checkout page display
Targets customers at key buying stages
Bundle Optimization - Complementary product grouping
- Discounted package pricing
- Seasonal bundle updates
Increases average order value
Personalized Recommendations - Purchase history analysis
- Browsing behavior tracking
- Customer segment targeting
Improves conversion rates
Mobile Optimization - Responsive design
- Touch-friendly controls
- Quick add-to-cart functionality
Enhances mobile shopping experience
Performance Tracking - Built-in analytics
- Conversion monitoring
- Rule performance analysis
Enables data-driven optimization
Seasonal Adaptation - Holiday-themed cross-sells
- Trending product integration
- Regular content updates
Maximizes seasonal sales opportunities
Customer Experience - One-click add to cart
- Real-time price updates
- Simplified attribute selection
Simplifies purchasing process
Automated Management - Smart algorithm suggestions
- Automatic content updates
- Rule-based display
Reduces manual management needs

6 Steps to Set Up "Customers Who Bought This Also Bought That" Related Products Block in Magento

Step 1: Create a New Rule

  1. Navigate to Marketing > Automatic Related Products > Rule and click 'Add New Rule'.

setting up related products in magento 2 customers also bought using rule configuration

  1. Provide general rule information:
  • Enable Rule: Enable the 'rule'.
  • Rule Name & Description: Give it a 'name' and 'description' (used internally).
  • Priority: Set the 'priority' of the rule.

configuring product rules in magento 2 customers also bought for personalized recommendations

  • Customer Group (Plus) and Store View: Define the 'customer group' and 'store view' where the block will appear.
  • Date From (Plus) and Date To (Plus): Set a 'date range' for the rule to remain active.

magento 2 configure customer group and store view for recommendation rules

Step 2: Set Display Conditions

  1. Choose from 20+ display positions, such as:
  • Product pages
  • Category pages
  • Shopping cart
  1. Add conditions to refine when the block will appear, e.g., based on:
  • Product categories
  • Cart subtotal
  • Page attributes

Step 3: Define Products to Display

  1. Select product attributes to determine what items appear in the block.
  2. Use the 'Same As Condition' to display products matching attributes like:
  • Color
  • Size
  • Category

define products to display for magento 2 customers also bought suggestions

Step 4: Enable Display Modes

  1. Choose to display products from specific categories or filter by higher/lower prices.
  2. For the "Who Bought This Also Bought That" block, ensure the corresponding option is enabled.

Note: This feature is available in the Automatic Related Products Plus version.

enable display modes for magento 2 customers also bought rules

Step 5: Configure Display Settings

Set up how the block appears on the frontend:

  • Block Title: Enter a 'block title'.
  • Sort By: Select the sorting method (e.g., "random", "by date", or "by price").
  • Display "Add To Cart": Enable the 'Add to Cart' option.
  • Number of Products To Display: Specify the number of products to display.
  • Display "Out of Stock" Products: Specify whether to include out-of-stock items.
  • Template (Extra): Choose a template for the block, such as a "default", "custom", or "bundle pack" template.

display settings configuration for magento 2 customers also bought feature

Step 6: Save and Apply the Rule

  1. Save the rule and press 'Apply Rules' to implement the settings.
  2. Check the block on the storefront to ensure it displays as intended based on the conditions set.

magento 2 save and apply rule settings for customers also bought recommendations

Best Practices for Checking Which Products Appear on Customers Also Bought Relevant Pages

Best Practice Area Implementation Steps Expected Outcome
Data Collection - Set an optimal period for the analysis of the purchase history.
- Track real customer behavior patterns.
- Monitor view-to-purchase ratios.
More accurate product recommendations
Display Rules - Configure block placement strategically.
- Set customer group visibility.
- Implement store-specific rules.
Enhanced user engagement
Performance Monitoring - Track conversion rates.
- Analyze click-through rates.
- Monitor average cart value changes.
Data-driven optimization
Product Selection - Filter out-of-stock items automatically.
- Update recommendations dynamically.
- Prioritize high-margin products.
Improved sales potential
Algorithm Optimization - Adjust relevancy scoring.
- Fine-tune purchase pattern analysis.
- Update recommendation frequency.
Better suggestion accuracy
Mobile Experience - Optimize block placement for mobile.
- Ensure touch-friendly controls.
- Maintain fast loading times.
Enhanced mobile conversions
Testing Strategy - Implement A/B testing.
- Compare different block positions.
- Test various product combinations.
Optimized performance
Content Management - Update product descriptions regularly.
- Maintain accurate pricing.
- Keep inventory data current.
Reliable recommendations
Analytics Integration - Track rule performance.
- Monitor customer engagement.
- Measure revenue impact.
Actionable insights
Seasonal Adaptation - Adjust rules for holidays.
- Update for promotional periods.
- Modify for inventory changes.
Maximized seasonal sales

Smart Recommendations for Every Product with Customers Also Bought Product Page & Cart Integration

1. Intelligent Product Discovery System

i. Data-Driven Recommendations

  • Analyzes real-time purchase history to suggest relevant products

  • Updates recommendations dynamically based on shopping patterns

  • Uses AI-powered suggestions to match customer preferences

  • Considers multiple data points, such as:

    • Purchase frequency correlations
    • Category relationships
    • Price point patterns
    • Seasonal buying behaviors
    • Customer segment preferences

ii. Strategic Placement Options

  • Product page integration with one-click add-to-cart
  • Complementary items based on historical purchase patterns
  • Shopping cart recommendations for last-minute additions
  • Frequently forgotten items related to cart contents
  • Category page suggestions for broader discovery
  • Maintenance or replacement products based on purchase lifecycle

2. Advanced Algorithm Implementation

i. Purchase Pattern Analysis

purchase pattern analysis for smart product recommendations in magento 2

  • Tracks and analyzes customer buying behavior
  • Identifies products frequently bought together
  • Updates suggestions based on recent purchase data

ii. Smart Filtering System

  • Customizable periods for data collection
  • Category-based product matching
  • Automatic relevancy scoring

3. Customer Experience Enhancement and Performance Optimization

i. Smooth Integration

  • Real-time price updates for bundle selections
  • Mobile-optimized display across devices
  • Quick add-to-cart functionality

ii. Social Proof Elements

  • Displays actual customer purchase patterns
  • Shows the number of times products are bought together
  • Builds trust through authentic recommendations

iii. Technical Implementation

  • Ajax-powered updates for a smooth user experience
  • Smart caching for quick load times
  • Pre-generated recommendations during off-peak hours
  • Ajax loading to prevent page load delays
  • Progressive loading for mobile devices
  • Cache recommendations at multiple levels (browser, server, CDN)
  • Minimal impact on store performance

Troubleshooting Common Issues with New Features of Magento Customers Also Bought

Issue Cause Solution
Search Indexing Problems Outdated indexes affecting product recommendations Manually reindex through System > Tools > Index Management.
Display Configuration Block not showing on product or cart pages Verify the admin panel's Block Placement' settings and clear the cache.
Extension Compatibility Conflicts with other installed modules Update the extension to the latest version and check theme compatibility.
Product Loading Speed Slow loading of recommended products Enable caching and optimize product image sizes.
ElasticSearch Issues Inaccurate product suggestions Configure 'ElasticSearch settings' correctly in Catalog Search.
Mobile Responsiveness Layout breaks on smaller screens Test and optimize responsive design settings.
Data Collection Insufficient purchase history for recommendations Allow time for data collection or enable random suggestions from the same category.
Custom Theme Integration Display issues with Hyvä theme Verify theme compatibility and update extension configurations.
Performance Impact Slow store performance Adjust the maximum number of "queries per period" in extension settings.
Front-end Display Product block positioning issues Configure block placement through the 'Admin Panel Layout' settings.

FAQs

1. How can the Customers Also Bought module in Magento help improve sales?

The Customers Also Bought module displays relevant products that are noticeable to customers. It uses social proof by showing products people have already bought. Thus, it makes it more likely that customers will purchase additional items.

2. Is the Customers Also Bought extension in Magento easy to install and use?

Yes, the Magento Customers Also Bought extension is fast and easy to install. It comes with a user guide to simplify the process.

3. How does the support team for the Customers Also Bought plugin in Magento assist users?

The support team provides a reliable support service. They assist according to your business needs for better outcomes.

4. Can the Customers Also Bought extension in Magento be tested before purchase?

You can run the extension on a test environment. It ensures it works as expected for your store.

5. What if the Customers Also Bought extensions in Magento don’t meet my needs?

A money-back guarantee covers extensions purchased. You can request a refund if the extensions don't suit your store.

6. Where can Magento Customers Also Bought product recommendations be displayed?

Recommendations can appear at the bottom of the page, e.g., on product pages in Magento. Admins can configure placements.

7. Do I need a license agreement for the Customers Also Bought extension in Magento?

Yes, a license agreement is needed for legal use. It protects your purchase and validates its use.

CTA

Summary

The Magento 2 Customers Also Bought extension displays products often purchased together or related to the ones in a customer’s cart. It allows you to:

  • Display the block on the product page, cart page, or both.
  • Increase cart value while offering customized product suggestions.
  • Improve your store's performance and customer engagement.
  • Enhance user engagement and boost sales.
  • Display product suggestions based on customer purchase history.
  • Optimize sales strategies and provide personalized shopping experiences.

Display customers also bought together products with Magento hosting plans.

Dikshya Shaw
Dikshya Shaw
Technical Writer

Dikshya leverages her content marketing and writing proficiency to deliver fresh, insightful content. Her meticulous research ensures industry expertise and emerging trends within the Magento landscape.


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