Boost Accuracy and Sales with Magento 2 Change Search Query
Did you know 43% of eCommerce visitors go straight to search? Magento 2 change search query helps you refine search results and redirect users to the right products or pages.
In this article, we will explore the reasons, best practices, and use cases of Magento 2 change search query.
Key Takeaways
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Magento 2 change search query helps refine search results for better accuracy.
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Store owners can correct misspellings and redirect searches to relevant pages.
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Search reports help track trends and improve future search performance.
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SEO-optimized search terms improve visibility and search rankings.
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Redirect searches for out-of-stock products to keep users engaged.
What is a Search Query in Magento 2?
A search query in Magento 2 is the keyword or phrase a customer enters in the store’s search bar to find products.
Magento processes these queries using indexed data and search algorithms to display relevant results. Store owners can manage search terms through the Magento Admin Panel to:
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Optimize search accuracy
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Redirect queries
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Add synonyms
The feature ensures better navigation and increases conversions. Magento also supports search query tracking. It allows businesses to analyze customer behavior and refine search performance.
Effective search query management helps deliver precise results and enhances the shopping experience.
What is Magento 2 Change Search Query?
Magento 2 change search query refers to modifying or optimizing search terms to improve search accuracy and user experience.
Store owners can edit or refine search queries to ensure customers find relevant products. It can be done via the Magento Admin Panel and database modifications.
Businesses enhance search accuracy and conversions by managing search queries effectively. Magento 2 also tracks search terms. It helps store owners analyze trends and improve search performance for a smooth shopping experience.
Why Change a Search Query in Magento 2?
1. Improve Search Accuracy and Relevance
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Magento 2's default search function may not always return precise results. It is especially true if users enter broad or uncommon terms.
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Customers might search using layman’s terms or different product descriptions. Modifying search queries allows you to map these terms to actual product names.
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Optimizing search terms reduces bounce rates and keeps visitors engaged. It also helps them find products more easily.
2. Fix Misspelled or Incorrect Search Terms
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Many users enter misspelled words when searching. Magento 2 allows store owners to map incorrect spellings to correct product names manually. It is done using search query management.
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It prevents users from seeing “No Results Found” messages. It also improves their shopping experience.
3. Redirect Search Queries to Specific Pages
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Sometimes, instead of showing a list of search results, it is better to redirect users to a specific page.
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A user searching for "holiday deals" can be redirected to a seasonal promotions landing page.
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The search can redirect to an alternative product or category page if a product is out of stock.
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It ensures customers always find relevant content without frustration.
4. Enhance SEO and User Experience
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Search query optimization is not just about usability. It also improves SEO rankings by ensuring that search engines understand user intent.
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Adding synonyms and keyword variations helps match user queries with relevant product pages. It reduces unnecessary page exits.
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A well-optimized search function enhances customer satisfaction. It is more likely that visitors will complete purchases.
5. Optimize Search Performance Using Data Analytics
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Magento 2 provides a search terms report that allows store owners to analyze which search terms are commonly used. It leads to conversions, which return no results.
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Based on these insights, store owners can add synonyms to cover different variations of common search terms.
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You can eliminate unnecessary or misleading search queries that confuse users.
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Continuous search optimization based on real user data ensures the best search performance.
8 Best Practices for Magento 2 Change Search Query
| Best Practices | Explanation |
|---|---|
| 1. Analyze Search Reports Regularly | Go to search terms to track customer search behavior. Identify popular search queries and queries returning no results. You should also identify conversion-driving terms. Use this data to modify or add search terms. It ensures customers always find relevant products. |
| 2. Use Synonyms to Improve Search Accuracy | Users search using different terms for the same product. A user searching for “jogging shoes” should also find results for “running shoes”. Add synonyms in search synonyms to improve results. |
| 3. Redirect Irrelevant or Incorrect Search Queries | Avoid showing "No Results Found" by redirecting irrelevant or misspelled queries. A “Nike joggers” search can redirect to the Nike Shoes category page. Go to search terms to set up redirects. |
| 4. Optimize Search Queries for SEO | Ensure search-friendly URLs and metadata match high-traffic queries. Avoid keyword stuffing, but ensure product descriptions align with common search terms. Use long-tail keywords that reflect user intent. |
| 5. Correct Misspellings and Variations | Add alternative spellings and common typos to match relevant products. A search for “sneekers” should return “sneakers”. Magento does not automatically fix spelling mistakes. You should manually add corrections. |
| 6. Improve Search Speed and Performance | Enable Elasticsearch or OpenSearch for faster and more accurate search processing. Regularly reindex search data in index management to keep results up to date. Optimize database queries if search performance is slow. |
| 7. Remove Duplicate and Unnecessary Search Terms | Avoid multiple entries for similar terms to prevent redundancy. If you have "laptop bags", you don’t need separate entries for "bags for laptops". Consolidate search terms to avoid clutter and confusion. |
| 8. Test and Refine Search Query Modifications | Regularly test search queries to see if the expected results appear. Conduct A/B testing on search improvements to measure effectiveness. Gather customer feedback to refine the search experience further. |
5 Real-world Use Cases of Magento 2 Change Search Query
| Use Cases | Explanation |
|---|---|
| 1. Adidas | A customer searches for "sneakers," but Adidas categorizes them as "running shoes" or "trainers." Adidas creates a search query change in Magento 2 to redirect "sneakers" searches to their running shoes category. Customers quickly find what they need. It reduces bounce rates and improves conversion rates. |
| 2. Samsung | Users searching for "Samzung Galaxy" or "Samsong S23" may not get accurate results. Samsung's Magento-powered stores configure search query changes to redirect these misspelled searches to the correct Samsung Galaxy product pages. It helps prevent lost sales due to incorrect search inputs. It ensures customers always reach the correct product. |
| 3. Best Buy | During Black Friday, Best Buy wants all searches for "Black Friday" to show a curated landing page instead of random search results. Magento’s search query change feature directs searches like "Black Friday deals" or "Cyber Monday sales" to a dedicated promotional page. Customers get immediate access to deals, leading to higher engagement and sales. |
| 4. Apple | Customers search for "iPhone 12" after it has been discontinued. Apple redirects searches for "iPhone 12" to the latest model, like iPhone 15, instead of returning no results. It converts lost sales into new purchases by guiding users to available alternatives. |
| 5. Sony | Before launching the PlayStation 6, Sony wants all searches for "PS6" to land on a pre-order or announcement page. Magento’s search query change redirects searches for "PS6" to a dedicated landing page. It builds anticipation and captures leads. It also boosts pre-orders. |
FAQs
1. How does Magento 2 Change Search Query improve advanced search?
Magento 2 Change Search Query enhances advanced search. It is by refining keywords and mapping synonyms to ensure relevant results. Store owners can modify search queries to improve accuracy and reduce "No Results Found" instances.
2. How does MySQL search affect Magento 2 Change Search Query?
Magento 2 uses MySQL search to process queries and retrieve relevant results from the database. Modifying search terms and optimizing the MySQL search index helps store owners improve performance and accuracy. It ensures customers receive precise results.
3. What is the maximum query length in Magento 2 Change Search Query?
The maximum query length in Magento 2 defines the longest search phrase users can enter. The database settings can adjust this limit to allow longer or more detailed queries. Optimizing this length helps refine search accuracy and enhances the user experience.
4. What is the minimal query length in Magento 2 Change Search Query?
The minimal query length determines the shortest search term Magento 2 will process. If set too high, short keywords may return no results. Adjusting the minimal query length ensures that even brief searches yield relevant product recommendations.
Summary
Magento 2 search queries help customers find products using keywords or phrases entered in the search bar. The articles explore the reasons for search query change, including:
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Map broad or layman’s terms to correct product names for better search results.
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Prevent “No Results Found” by correcting spelling errors in search queries.
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Direct users to relevant pages, such as promotions or alternative product listings.
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Track and refine search terms to boost conversions and user engagement.
Enhance your store’s search performance and boost conversions with changed search queries. Pair it with managed Magento hosting for a reliable and smooth shopping experience.
